Placeholder Content Image

Is hyaluronic acid as effective as skincare brands claim?

<p><em><a href="https://theconversation.com/profiles/lian-liu-1459225">Lian Liu</a>, <a href="https://theconversation.com/institutions/university-of-surrey-1201">University of Surrey</a></em></p> <p>Hyaluronic acid has become a huge buzzword in the beauty industry, with everything from creams and cleansers to shampoos containing it. Often, these products are marketed to consumers with the promise that hyaluronic acid will boost hydration – important for keeping the skin looking its best.</p> <p><a href="https://www.frontiersin.org/articles/10.3389/fvets.2019.00192/full">Hyaluronic acid</a> is ubiquitous in our organs and tissues, playing a crucial role in the function of our cells and tissues.</p> <p>Hyaluronic acid has been in clinical use for decades, for example, as an injectable between joints to help <a href="https://pubmed.ncbi.nlm.nih.gov/31294035/">lubricate cartilage</a>. But at the turn of the century, cosmetic companies began using it as a moisturising ingredient in cosmetic products.</p> <p>Topically, it’s thought that hyaluronic acid works by holding and retaining water molecules in order to <a href="https://www.sciencedirect.com/science/article/abs/pii/S014181301833770X">hydrate the skin</a> and restore elasticity, preventing wrinkles. When combined with sunscreen, hyaluronic acid may be capable of protecting the skin against ultraviolet radiation as it has <a href="https://doi.org/10.1016/j.ijbiomac.2018.09.188">antioxidant properties</a> (meaning it prevents damage caused by oxidising agents, such as ultraviolet radiation).</p> <p>One of the most frequent marketing claims used to sell hyaluronic acid is the long-held belief that hyaluronic acid holds 1,000 times its weight in water. This means it can maintain moisture and reduce moisture loss.</p> <p>But this claim has been called into question recently, with <a href="https://www.newscientist.com/article/2418345-benefits-of-hyaluronic-acid-in-skincare-products-have-been-oversold/">numerous publications</a> recently discussing <a href="https://www.dailymail.co.uk/health/article-13140853/Benefits-hyaluronic-acid-skincare-oversold.html">the findings</a> of a <a href="https://chemrxiv.org/engage/chemrxiv/article-details/64b5b086b053dad33a6cdcaf">pre-print paper</a> which suggests this claim is not true.</p> <p>The authors of the pre-print, researchers from the University of California, looked into the molecule-binding properties of hyaluronic acid and water to test the claim that it can hold 1,000 times its weight in water.</p> <p>To do this, the researchers created a solution containing 1g of hyaluronic acid and 1,000g of water (0.1% of hyaluronic acid), which was compared with just water. They then applied heat to both solutions, measuring the thermal changes that occurred. They found that there was not much difference in the changes that occurred in the 0.1% hyaluronic acid solution compared with the pure water. They therefore concluded that the long-held claim is not true.</p> <p>These findings may have consumers wondering how well their hyaluronic acid products actually work if it doesn’t hydrate the skin as much as previously claimed.</p> <h2>How hyaluronic acid works</h2> <p>While there’s no disputing the experimental results obtained, the conclusion on hyaluronic acid’s water-holding capacity is not applicable to all forms of hyaluronic acids.</p> <p>Hyaluronic acid comes in different molecular sizes. This pre-print only looked at one medium-sized hyaluronic acid molecule in their experiments. This means the results may only be true for products containing medium and smaller sized hyaluronic acid molecules.</p> <p>When hylauronic acid interacts with water, its water-loving and water-hating parts lead to electrostatic repulsion. This enables large numbers of hyaluronic acid molecules to <a href="https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1468-3083.2004.01180.x">form networks</a>, which look a bit like honeycombs, and expand.</p> <p>The larger the hyaluronic acid’s molecule size, the more capable it is of forming these honeycomb structures – and also the more able it is to retain water relative to its own weight.</p> <p>Hyaluronic acid with larger molecular sizes will form these networks at a concentration of 0.1%, meaning it can hold 1,000 times its own weight in water. Some very large molecules will even form these networks at a <a href="https://pubmed.ncbi.nlm.nih.gov/2012600/">concentration as low as 0.05%</a>. This means it can hold 2,000 times its weight in water.</p> <p>It’s also worth noting that hyaluronic acid doesn’t just hold moisture and hydrate the skin. Because of its <a href="https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1468-3083.2004.01180.x">hydrating and antioxidant effects</a>, it also promotes cell regeneration and stimulates collagen production. So hyaluronic acid’s benefits go beyond its ability to retain water.</p> <p>Although this paper may have partially debunked one popular claim about hyaluronic acid’s moisturising abilities, that doesn’t mean you should stop using it. The research still shows there’s no doubt about hyaluronic acid’s moisturising abilities, which can leave skin softer, smoother and with fewer wrinkles. Plus, hyaluronic acid’s antioxidant effects promote the growth of new skin cells and collagen.</p> <p>But if you want to make sure you’re getting the most effective product possible, look for one containing multiple weights of hyaluronic acid molecules (sometimes labelled as “triple weight”, “multiweight” or “multi-molecular weight”). Also look for a product containing a minimum hyaluronic acid concentration of 0.1%.</p> <p>This is because research suggests products containing a <a href="https://onlinelibrary.wiley.com/doi/full/10.1111/jocd.14981">formulation of multiple sizes</a> of hyaluronic acid molecules could be more beneficial for skin than formulations containing only one molecule size. This is partly due to smaller molecules permeating skin better, while the larger ones hold more water.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/224906/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /></p> <p><a href="https://theconversation.com/profiles/lian-liu-1459225"><em>Lian Liu</em></a><em>, Reader, School of Chemistry and Chemical Engineering, <a href="https://theconversation.com/institutions/university-of-surrey-1201">University of Surrey</a></em></p> <p><em>Image credits: Shutterstock</em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/is-hyaluronic-acid-as-effective-as-skincare-brands-claim-224906">original article</a>.</em></p>

Beauty & Style

Placeholder Content Image

Post break-up Hugh Jackman reveals brand new look

<p>In an inspiring turn of events, Hugh Jackman, the ruggedly handsome Wolverine of our dreams, has ditched his trademark beard, just a month after amicably splitting from his wife, Deborra-Lee Furness. We're not entirely sure if the divorce court stipulated a "no facial hair" clause, but the man's commitment to cleanliness is truly inspiring.</p> <p>Jackman took to social media to reveal his fresh, beardless face to the world, leaving fans flabbergasted. The Aussie actor, who previously resembled a distinguished mountain man, now flaunts a look that screams "I might be going through a breakup, but my grooming game is still on point."</p> <p>The transformation was nothing short of astonishing. Instead of the wild and untamed beard we've come to know and love, Jackman shared pictures of himself sporting neatly trimmed facial hair, captured during a visit to a New York barbershop. He even took two street selfies to commemorate this momentous occasion, radiating a vibe that said, "I am ready to tackle life with a jawline as sharp as my wit."</p> <p>On his Instagram stories, Jackman posted a photo of himself grinning like a Cheshire cat in the barber's chair, with the caption, "Thank you Gabriel!!!" Clearly, he was thankful not just for the fine work of his barber but also for the chance to lighten his facial load.</p> <p>Fans couldn't contain their excitement over the "fresh" new look. One fan enthusiastically wrote, "Post break-up Hugh is here! Bring it on." Another chimed in, "You look great Hugh, much cleaner and fresher." It seems the internet was united in their appreciation for the change, as one person couldn't help but comment, "OK, that beard was a bit too long. Now it is 👌. Good decision 😁."</p> <p>Others couldn't resist a good-natured ribbing, with one cheeky commentator joking, "I bet that feels SO much better! We were going to start calling you Grizzly Adams soon 😂." Indeed, Jackman's transformation from a forest-dwelling hermit to a dapper gentleman is a sight to behold.</p> <p>And, of course, there were those who declared Jackman "handsome as ever". It seems that even without his facial fur, the man can still make hearts flutter.</p> <p>Jackman and Furness, who were married for 27 years, <a href="https://www.oversixty.co.nz/lifestyle/relationships/hugh-jackman-devastated-after-marriage-split" target="_blank" rel="noopener">announced their separation</a> in September. They revealed their intention to part ways for the sake of "individual growth". And it seems that Jackman's journey of personal development begins with a well-trimmed beard.</p> <p>But what's next for this newly clean-shaven Jackman? Reports suggest that he's on a quest to find love again, with his inner circle placing bets on him "remarrying fairly quickly". Although some reports say he's still "mourning" his past relationship and isn't quite "back in the dating game" just yet, we have no doubt that his fresh face and renewed sense of self will lead to exciting prospects.</p> <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/CydYhgjOenY/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"> </div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"> </div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/CydYhgjOenY/?utm_source=ig_embed&utm_campaign=loading" target="_blank" rel="noopener">A post shared by Hugh Jackman (@thehughjackman)</a></p> </div> </blockquote> <p>In a surprising twist, <em>US Weekly</em> has reported that the actor is "in the early stages" of writing his memoir, promising "big bombshells." Perhaps this newfound style transformation is just the tip of the iceberg in a series of revelations that will leave us all reeling. We can only imagine the epic tales of his time as Wolverine, his love story with Deborra-Lee Furness, and of course, the "No Beard, No Baggage" chapter.</p> <p>October 12 marked Jackman's 55th birthday, with the actor reuniting briefly with Furness to celebrate at a New York restaurant. The couple enjoyed a "very happy" meal together with friends, and a source reported that it was a "good birthday". A representative for Jackman confirmed, "Yes, it's true. It was a lovely evening," proving that even in the wake of a separation, these two can still dine amicably.</p> <p>Jackman and Furness are said to be speaking fairly regularly following their separation, and the bond between them remains strong. So, as we look forward to the next chapters in the life of Hugh Jackman, we can only hope they come with more shocking style changes, captivating memoirs, and a dash of his infectious charisma. After all, when it comes to Jackman, it's clear that even without his beard, he'll always be a cut above the rest.</p> <p><em>Images: Instagram</em></p>

Beauty & Style

Placeholder Content Image

London police receive even older Russell Brand sexual assault allegation

<p>London police have announced that they are investigating a sexual assault allegation involving British comedian and actor Russell Brand. This revelation comes in the wake of media reports that have emerged, detailing accusations <a href="https://www.oversixty.co.nz/news/news/bbc-responds-to-damning-russell-brand-allegations" target="_blank" rel="noopener">made by four women against Brand</a> for incidents that allegedly occurred between 2006 and 2013, including a rape allegation linked to his Los Angeles residence.</p> <p>Brand, known for his comedy and acting career, has vehemently denied all allegations, asserting that all of his sexual relationships were consensual. The comedian gained fame as a commentator on the reality show <em>Big Brother</em> and subsequently played significant roles in Hollywood films such as <em>Forgetting Sarah Marshall</em> in 2008 and <em>Get Him to the Greek</em> in 2010. He was also briefly married to singer Katy Perry.</p> <p>In recent times, Brand has gained prominence as a political commentator and video blogger, although some of his content has featured COVID-19 conspiracy theories and misinformation regarding vaccines.</p> <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/CxOooOsIGXd/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"> </div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"> </div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/CxOooOsIGXd/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Russell Brand (@russellbrand)</a></p> </div> </blockquote> <p>The police announcement specifically referenced a new allegation stemming from an incident in central London's Soho neighbourhood in 2003. The Metropolitan Police stated that they are in contact with the woman who made this allegation and are providing her with support. They have also reached out to <em>The Sunday Times</em> and Channel 4, urging anyone who believes they have been a victim of a sexual offence to come forward and report it.</p> <p>In response to these allegations, three of Brand's former employers, including the BBC, Channel 4, and Banijay UK production company, have initiated their own investigations into the claims.</p> <p>Consequently, Brand's upcoming stand-up performance at the Theatre Royal Windsor, scheduled for Tuesday, has been cancelled, with tour promoters announcing the postponement of additional shows in light of the ongoing situation.</p> <p>Talent agency Tavistock Wood has severed ties with the comedian, citing feeling "horribly misled" by him, and Bluebird publisher has decided to "pause" future collaborations with Brand.</p> <p><em>Image: Instagram</em></p>

Legal

Placeholder Content Image

BBC responds to damning Russell Brand allegations

<p>The BBC has shared that they are "urgently looking" into a series of sexual assault allegations against comedian and actor Russell Brand. </p> <p>The allegations from several women emerged after Channel 4's <em>Dispatches</em> program aired a bombshell documentary about the alleged assaults. </p> <p>The documentary, which was a years-long joint investigation between Channel 4 and the Times, has accused Brand of rape and sexual assaults between the years of 2006 and 2013. </p> <p>Brand has denied all the allegations and said all of his relationships have been consensual.</p> <p>Some of the alleged incidents raised by the women in the documentary occurred while Brand, 48, was working at BBC radio stations between 2006 and 2008. </p> <blockquote class="twitter-tweet"> <p dir="ltr" lang="en">The BBC say they are "urgently looking into the issues raised" by allegations about Russell Brand in the <a href="https://twitter.com/hashtag/C4Dispatches?src=hash&ref_src=twsrc%5Etfw">#C4Dispatches</a> documentary, Russell Brand: In Plain Sight.</p> <p>The production company Banijay UK and Channel 4 have also said they are launching their own internal investigations. <a href="https://t.co/937IBnPnOJ">pic.twitter.com/937IBnPnOJ</a></p> <p>— Channel 4 Dispatches (@C4Dispatches) <a href="https://twitter.com/C4Dispatches/status/1703459588379406500?ref_src=twsrc%5Etfw">September 17, 2023</a></p></blockquote> <p>A BBC spokesperson said in a statement, "The documentary and associated reports contained serious allegations, spanning a number of years."</p> <p>"Russell Brand worked on BBC radio programmes between 2006 and 2008 and we are urgently looking into the issues raised."</p> <p>Mr Brand resigned from the BBC programs in 2008 following public uproar over a on-air prank, when he made prank calls to actor Andrew Sachs with offensive comments about the actor's granddaughter.</p> <p>Channel 4's production company has also launched an "urgent" internal investigation into the allegations. </p> <p>In response to the damning allegations, Dame Caroline Dinenage, who chairs the House of Commons media committee, said, "We will be closely monitoring the responses of the media, especially our public service broadcasters, to these allegations, and looking at the questions that this, yet again, raises about the culture in the industry as a whole."</p> <p><em>Image credits: Getty Images</em></p>

News

Placeholder Content Image

Meet the revolutionary beauty brand who are keeping kindness in mind

<p dir="ltr">As the beauty market continues to be flooded with new products, new trends and new ingredients that claim to change your life, it's easy to get lost in the overwhelming choices. </p> <p dir="ltr">Due to all this noise, many beauty consumers are trying to unveil the honest truth about what is going into their makeup and skincare, as priorities are shifting to include multi-use products to simplify daily beauty routines. </p> <p dir="ltr">On top of this, the majority of consumers are looking to support businesses that have a key focus on sustainability. </p> <p dir="ltr">Enter: The KIND Collective. </p> <p dir="ltr">This proudly Australian owned and female-operated business is on a mission to add conscious driven, multi-purpose cosmetic products to everyone’s beauty repertoire without breaking the bank. </p> <p dir="ltr">This is why The KIND Collective makes products that are more than just pretty to wear, but contain nourishing, native ingredients that have been mindfully selected.</p> <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-permalink="https://www.instagram.com/p/CnjI1cZMCDm/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"> </div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"> </div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/CnjI1cZMCDm/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by The KIND Collective (@thekindcollectiveaustralia)</a></p> </div> </blockquote> <p dir="ltr">The KIND Collective are also cruelty-free, 100% vegan and are PETA accredited, helping customers indulge in guilt-free beauty. </p> <p dir="ltr">This revolutionary brand has also joined more than 500 B Corp Certified Australian and New Zealand businesses, with only 20 companies being certified in the skin, nail and hair space. </p> <p dir="ltr">This certification assessment measures a business’s ongoing impact on its workers, community and suppliers, while ensuring it is delivering its best for both customers and the environment. </p> <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-permalink="https://www.instagram.com/p/CrcJ1euShUa/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"> </div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"> </div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/CrcJ1euShUa/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by The KIND Collective (@thekindcollectiveaustralia)</a></p> </div> </blockquote> <p dir="ltr">Brand co-founder Lynda Chapman believes it is important for businesses to do their part both locally and internationally but looking at their social and environmental impact.</p> <p dir="ltr">She said, “Today consumers are demanding more from businesses and I think that is an amazing thing! We have always believed that a business has the power to create positive change… and we are so excited to be part of this global movement of businesses that are using their power to be a force of good.” </p> <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-permalink="https://www.instagram.com/p/Ci6s1HaMGc6/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"> </div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"> </div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/Ci6s1HaMGc6/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by The KIND Collective (@thekindcollectiveaustralia)</a></p> </div> </blockquote> <p dir="ltr">You can pick up all your makeup and skincare needs from The KIND Collective on their <a href="https://www.thekindcollectiveaustralia.com/collections/bundles">official website</a>, or in-store at <a href="https://www.priceline.com.au/brand/kind-cosmetics">Priceline</a>, <a href="https://www.bigw.com.au/health-beauty/makeup-cosmetics/c/6220?filter%5BbrandName%5D=Kind+Collective">Big W</a>, and select <a href="https://terrywhitechemmart.com.au/">Terry White</a> chemists. </p> <p dir="ltr"><em>Image credits: Instagram</em></p>

Beauty & Style

Placeholder Content Image

From Corona beer to the coronation, the crown is branding fit for a king

<p>As a fashion statement or piece of art, crowns are distinguished by their beauty, containing rare jewels, precious metals and velvet in deep, rich colours. As a symbol, crowns are associated with majesty, authority and sovereignty. And as the coronation of King Charles III reminds us, the crown is also a superlative brand. </p> <p>Though images of crowns are often used in royal branding, it is rare for monarchs these days to actually wear crowns. In the western monarchical tradition, the British monarchy is an exception, with kings and queens undergoing a crowning ceremony. </p> <p>In the UK the crown encompasses both the monarch and the government, namely King Charles III and His Majesty’s government. The title of the Netflix drama “The Crown” has made this association clear even to international audiences unfamiliar with British constitutional principles. </p> <p>The reign of late Queen Elizabeth II was represented by a stylised image of <a href="https://www.rct.uk/collection/themes/trails/the-crown-jewels/in-detail-st-edwards-crown">St Edward’s Crown</a>. King Charles III’s reign is represented by an image of the <a href="https://www.college-of-arms.gov.uk/news-grants/news/item/205-royal-cypher%E2%80%99">Tudor Crown</a>, which appears in the king’s royal cypher, coat of arms and the <a href="https://www.royal.uk/news-and-activity/2023-04-04/the-coronation-invitation">invitations for the coronation</a>. In time, it will be seen on state documents, military uniforms, passports and post boxes throughout the UK and the 14 realms where he is head of state.</p> <p>For monarchies, the crown is the quintessential monarchical symbol – something my colleagues and I in the field of corporate marketing research have described as <a href="https://link.springer.com/article/10.1057/palgrave.bm.2550031">“the crown as a brand”</a>.</p> <p>Although the European monarchies of Belgium, Denmark, The Netherlands, Luxembourg, Norway, Spain, Sweden and the Vatican, are known as “crowned heads of state”, they forswear coronations and eschew the wearing of crowns. Still, they all use a crown as the marque (or emblem) to represent themselves – see <a href="https://monarchie.lu/en/monarchy/orders-and-coats-arms">Luxembourg</a> and <a href="https://www.kongehuset.dk/en/the-monarchy-in-denmark/the-royal-symbols">Denmark’s</a> coats of arms.</p> <h2>Crowns of the coronation</h2> <p>The coronation of King Charles III will be a veritable festival of crowns, featuring seven crowns in total. The king will be crowned with St Edward’s crown by the Archbishop of Canterbury, and he wears this crown once. But during his exit from Westminster Abbey, he will wear the lighter <a href="https://researchbriefings.files.parliament.uk/documents/CBP-9412/CBP-9412.pdf">Imperial State Crown</a>. Queen Camilla will also be crowned with Queen Mary’s crown. The last queen consort to undergo a coronation was in 1937. </p> <p>Four other crowns will be present during the coronation, worn by the <a href="https://www.college-of-arms.gov.uk/about-us/heralds-officers">kings of arms</a> – senior officers who regulate heraldry (coats of arms) in the UK and participate in major ceremonial occasions. </p> <p>The three kings of arms from England’s College of Arms will wear crowns decorated with acanthus leaves and engraved with the words of Psalm 50, <a href="http://www.medievalist.net/psalmstxt/ps50.htm">Miserere mei Deus secundum magnam misericordiam tuam</a> – “Have mercy on me, O God.” Scotland’s king of arms from the Court of the Lord Lyon will wear a crown which is a facsimile of the <a href="https://exarandorum.com/2023/04/25/crown-of-lord-lyon/">Scottish royal crown</a>. Heraldry can be viewed as an early form of branding. Many UK universities, for example, have a coat of arms as their <a href="https://link.springer.com/article/10.1057/s41262-023-00316-x">visual identity</a>.</p> <p>An eighth crown – the actual Scottish crown and one of the oldest in Europe – will not be at the coronation, but will be presented to the king at a <a href="https://www.heraldscotland.com/news/23473755.king-charles-coronation-special-scottish-service-planned/">special service</a> later in the year.</p> <h2>Crown brands in business</h2> <p>The exclusiveness and majesty associated with royal crowns has meant that many organisations use a crown as their brand name or logo. The phrase “crowning achievement” refers to an excellent accomplishment. Likewise, a crown in branding communicates quality, status, class and reliability. </p> <p>Some iconic brands, such as Twinings Tea, Heinz and Waitrose, benefit from an official royal endorsement, having been awarded a <a href="https://theconversation.com/royal-warrants-are-good-for-business-and-benefit-the-british-monarchy-too-192115">royal warrant</a> by a king or queen, or other senior royal family members. They may use the royal coat of arms as a type of royal brand endorsement. </p> <p>The <a href="https://www.kongehuset.dk/en/organisation-and-contact/the-royal-warrant-and-copyright/">Danish royal warrant</a> entitles an organisation to display “an image of the crown along with the company’s name on signs”. Carlsberg beer is a prominent example of this. </p> <p>Sometimes permission is granted to use the royal crown as a distinct brand marque as per <a href="https://www.logo-designer.co/the-clearing-creates-new-visual-identity-design-for-ascot-horseracing/">Royal Ascot horseracing</a>, or in a coat of arms such as in the former <a href="https://link.springer.com/article/10.1057/s41262-023-00316-x">Royal College of Science and Technology in Glasgow</a>.</p> <p>Of course, while some brands have an official royal endorsement, most organisations with a crown name or logo do not have a direct association with monarchy. Sometimes the crown brand name is used for its cultural associations – see the many British pubs called “The Crown”.</p> <p>Regal branding has taken hold internationally. Among the companies using a crown name are Couronne (Korean handbags), Crown Bank (USA), Crown Class (Royal Jordanian Airways), Royal Crown Derby (English porcelain), Crowne Plaza Hotels (UK), Crown Royal (Canadian Whiskey), Crown Worldwide Distribution Group (Hong Kong) and Krone (South African sparkling wine). </p> <p>Those with a crown logo include Columbia University (USA), Cunard (UK), Dolce &amp; Gabbana (Italy), Hallmark Cards (USA), Moët and Chandon (France), Ritz Carlton Hotels (USA) and Rolex (Switzerland). </p> <p>The Mexican beer brand Corona, which uses both a crown name and logo, is the most valuable beer brand in the world, <a href="https://brandfinance.com/press-releases/18003">worth US$7 billion</a>.</p> <p>Even in a world of republics, it is clear that the crown as a brand not only endures, but flourishes. The crowning of the king and queen will be the zenith of the coronation service. For producers of Corona beer and other brands featuring crowns around the world, the visual and verbal link of crown and monarchy will be, in a way, a reminder to consumers that their products are fit for a king.</p> <p><em>Image credits: Getty Images</em></p> <p><em>This article originally appeared on <a href="https://theconversation.com/from-corona-beer-to-the-coronation-the-crown-is-branding-fit-for-a-king-204409" target="_blank" rel="noopener">The Conversation</a>. </em></p>

Beauty & Style

Placeholder Content Image

New Zealand's most trusted brands revealed for 2023

<p>When it comes to big brands, there are certain names that New Zealanders go back to time and time again for their reliability and trustworthy reputations. </p> <p>This year, according to recent data collated by <a href="https://www.trustedbrands.co.nz" target="_blank" rel="noopener">Reader's Digest</a>, consumers are interacting differently with big name brands after recovering from the pandemic, but now being faced with the cost of living crisis.</p> <p>The survey, now in its 24th year, was carried out by independent market research company Catalyst Consultancy &amp; Research and asked thousands of consumers of a mixed demographic to name the brands they trusted across more than 70 categories. </p> <p>The data suggests that our most trusted brands have "not only changed the way they interact with us during the past three years of the pandemic", but current "cost-of-living pressures mean the most successful organisations are making even further refinements".</p> <p>"With inflation putting price pressure on everyone at the moment, trust remains a hard-earned and vitally important commodity," Reader's Digest Australia Editor-in-Chief Louise Waterson said. </p> <p>"Many leading companies are rebranding their image, or reshaping their services, to hold on to existing customers and seek out new ones."</p> <p><em><strong>Check out the list below of New Zealand's top 20 most trusted brands, and <a href="https://www.trustedbrands.co.nz/" target="_blank" rel="noopener">head here for the full 2023 results</a>.</strong></em></p> <p>20. Huntley &amp; Palmers</p> <p>19. Weber</p> <p>18. Yates</p> <p>17. Sleepyhead</p> <p>16. Dilmah</p> <p>15. Fisher &amp; Paykel</p> <p>14. Panadol</p> <p>13. Arnott's</p> <p>12. Anchor</p> <p>11. Dettol</p> <p>10. CookieTime</p> <p>9. Mainland</p> <p>8. Samsung</p> <p>7. TipTop</p> <p>6. Toyota</p> <p>5. Resene</p> <p>4. Canon</p> <p>3. Mitre 10</p> <p>2. Hato Hone St John</p> <p>1. Whittaker's</p> <p><em>Image credits: Trusted Brands</em></p>

News

Placeholder Content Image

Airline sends woman 13 brand new suitcases as compensation

<p dir="ltr">A woman has been left shocked and confused after being sent 13 brand new suitcases as compensation. </p> <p dir="ltr">Giséle Rochefort was flying with Delta Airlines in the US when her luggage was badly damaged on her flight. </p> <p dir="ltr">"Delta destroyed my suitcase. I filed a claim, they agreed to replace it," Rochefort explained in a now-viral TikTok video.</p> <p dir="ltr">Giséle’s suitcase had some of the fabric ripped off the cover, while one of the wheels had been completely knocked off. </p> <p dir="ltr">Soon after filing her claim with the airline, Rochefort received a notification that she had been issued a replacement for her luggage and it was ready to be picked up.</p> <p dir="ltr">However, she was greeted with 13 boxes, each one containing a new suitcase in varying sizes and designs: all the same brand of her destroyed luggage. </p> <div class="embed" style="font-size: 16px; box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; outline: none !important;"><iframe class="embedly-embed" style="box-sizing: inherit; margin: 0px; padding: 0px; border-width: 0px; vertical-align: baseline; width: 610px; max-width: 100%; outline: none !important;" title="tiktok embed" src="https://cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.tiktok.com%2Fembed%2Fv2%2F7205751910886837547&amp;display_name=tiktok&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40gisele_rochefort%2Fvideo%2F7205751910886837547%3Fq%3DGis%25C3%25A9le%2520Rochefort%26t%3D1678421013573&amp;image=https%3A%2F%2Fp16-sign.tiktokcdn-us.com%2Fobj%2Ftos-useast5-p-0068-tx%2F0c0dca39b4c14fafa59759c9312e38ad%3Fx-expires%3D1678442400%26x-signature%3DnoEZd10erItVG8BuGildr1uEaAk%253D&amp;key=59e3ae3acaa649a5a98672932445e203&amp;type=text%2Fhtml&amp;schema=tiktok" width="340" height="700" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe></div> <p dir="ltr">"I was crying laughing, It felt like an April Fools' prank. I thought I was done, only to realise 3 of the large bags had small ones inside them," she added in the comments section of her video.</p> <p dir="ltr">"I think they made a mistake," she added.</p> <p dir="ltr"> Rochefort said the bags, which retail for as much as $300 (AUD) each, are currently stacked up on a wall at her home.</p> <p dir="ltr">"It's called interior design sweetie, look it up," she joked, adding, "Thanks Delta!"</p> <p dir="ltr">Her video has been viewed one million times, with many of her followers wondering how they can get their hands on such a haul.</p> <p dir="ltr">"I think I know what everyone is getting for their bday or the holidays," one commented.</p> <p dir="ltr">"Keep two and sell the rest," another suggested.</p> <p dir="ltr">"And here's an extra 12 Incase we break anymore," another joked.</p> <p dir="ltr" style="line-height: 1.38; margin-top: 12pt; margin-bottom: 15pt;"><em>Image credits: TikTok</em><span id="docs-internal-guid-360681aa-7fff-03bc-3e7a-bc44225a1ae4" style="caret-color: #000000; color: #000000;"></span></p>

Travel Tips

Placeholder Content Image

You’re wasting your money if you’re buying these 13 things in brand-new condition

<p><strong>Exercise equipment</strong></p> <p>There’s a good chance exercise equipment like treadmills, ellipticals, and dumbbells, are still in good condition.</p> <p>“Many people buy these items with the intentions of starting a regimen but fall off quickly and then try to unload these bulky goods that take up too much room,” says consumer and money-saving expert Andrea Woroch.</p> <p>Just make sure to research the brand and test the equipment before you buy, she says. In addition to the usual spots like garage sales, a local gym that’s getting renovated might be selling old equipment at killer prices, says Woroch.</p> <p><strong>Hand tools</strong></p> <p>There are so many used hand tools like hammers and wrenches on the market that there’s no reason to buy new, says Shelton.</p> <p>If you’re on the market, he recommends checking out a surprising spot.</p> <p>“Pawnshops are a great place for used tools,” says Shelton.</p> <p>“A lot of times they’re coming from trade because people change jobs.”</p> <p><strong>Gift cards</strong></p> <p>“Buying gift cards used may seem like an unusual idea, but it’s actually becoming more mainstream as a unique way to save money,” says Woroch. </p> <p>You can save 10 to 30 percent on store credit at your go-to shops, or gift cards to give as presents, she says.</p> <p><strong>Tech gadgets</strong></p> <p>At the rate new technology comes out, a used phone or laptop from five years ago probably isn’t worth the buy.</p> <p>But last year’s model could be a great value without making you feel like a dinosaur.</p> <p>For instance, Apple sells certified refurbished laptops and computers with limited warranties.</p> <p>Head to a big-box store or phone carrier for a refurbished smartphone, which are usually good quality, says Shelton.</p> <p>Beware of buying used tech from companies you don’t know though.</p> <p>“It’s already an off-brand, cheaply made product,” he says.</p> <p>“If it’s been refurbished, it’s already had an issue, so there’s a pretty good chance it won’t last very long.”</p> <p><strong>Sports gear</strong></p> <p>Equipment for specific sports, like skis or golf clubs, are also a good idea to pick up used, says Shelton.</p> <p>Beginners often buy the items but don’t stick with the sport, meaning the gear is still in great condition.</p> <p>And if you don’t want to be that person shelling out hundreds on a sport you or your kid doesn’t love, you won’t lose much on a used version.</p> <p>“If you find out you don’t like it, you could sell it to someone else and save money in the process,” says Shelton.</p> <p><strong>Vehicles</strong></p> <p>“New cars lose considerable value as soon as they leave the dealership’s lot, so it’s always best to buy used,” says Woroch.</p> <p>Find a model that’s a year old and doesn’t have many miles for a like-new ride that costs way less.</p> <p>You can even find cars on sites like Gumtree or eBay, but don’t take the price at face value.</p> <p>Always negotiate with the seller.</p> <p><strong>Furniture</strong></p> <p>You can save tons of cash on furniture by buying preowned instead of new, especially if you shop at the right time.</p> <p>Tax season, spring-cleaning time, and the holidays usually have the best prices and most options because people are often trying to downsize or sell those big-ticket items, says Shelton.</p> <p><strong>Clothing</strong></p> <p>Thrifting your clothes can save you up to 90 percent on everything from jeans to tuxedos, says Woroch. Baby clothes are especially good to buy used.</p> <p>“They’re going to outgrow it so fast,” says Shelton.</p> <p>There’s a good chance the original buyers over-bought or received the outfits as gifts, so items are often like-new or even unworn.</p> <p>Low price tags make consignment shops a good way to test-run trends that you’re not sure you’ll stick with, says Shelton.</p> <p>Even if you get sick of that pair of jeans by next year, you won’t waste much money.</p> <p>Footwear is the one exception.</p> <p>Shoes tend to wear around a person’s specific foot shape, so a used pair probably won’t be too comfy, says Shelton.</p> <p>Cleaning antique clothing is an exercise in avoiding modern con­veniences, which are generally too harsh for fragile fabrics.</p> <p><strong>Musical instruments</strong></p> <p>Older models of musical instruments might actually be better quality than the ones you’ll find new on the shelf.</p> <p>“Corporations find ways to cut corners and use plastic vs. metal,” says Shelton.</p> <p>“Newer technology doesn’t have the same kind of tonal quality and build.”</p> <p>Do a bit of research before you buy, and test the instrument if you can.</p> <p><strong>Large appliances</strong></p> <p>Ask the sellers how long they’ve been using it, and test it to make sure it works before you put any money down.</p> <p>You could also head to an appliance repair shop to see if they’re selling refurbished items.</p> <p>“That’s a good buy if it’s a good price, because it’s been looked over by a technician who knows what they’re doing and can make sure it will work for you,” says Shelton.</p> <p>As a bonus, those shops will probably take your old one off your hands when they deliver the new-to-you one, so you don’t have a bulky appliance lying around.</p> <p><strong>Textbooks</strong></p> <p>“The unwritten rule is never buy textbooks new,” says Shelton.</p> <p>“Sometimes you find nice little gems in there, like people highlighted things on your test or let good notes.”</p> <p>Buying used textbooks used to be a wild race, but with eBooks surging, it’s easier to find what you want, he says.</p> <p><strong>Bikes</strong></p> <p>A new bicycle can cost hundreds of dollars, but a used one will cost a fraction of the price.</p> <p>You can even buy just the frame, and beef it up with more expensive parts from another seller, she says.</p> <p><em>Image credits: Getty Images</em></p> <p><em>This article originally appeared on <a href="https://www.readersdigest.co.nz/money/youre-wasting-your-money-if-youre-buying-these-13-things-brand-new-condition?pages=1" target="_blank" rel="noopener">Reader's Digest</a>. </em></p>

Home & Garden

Placeholder Content Image

You’re wasting your money if you’re buying these 13 things in brand-new condition

<p>Used items can be the same great quality at a fraction of the price. Let someone else do all the hard work breaking these things in.</p> <p><strong>Exercise equipment</strong></p> <p>There’s a good chance exercise equipment like treadmills, ellipticals, and dumbbells, are still in good condition.</p> <p>“Many people buy these items with the intentions of starting a regimen but fall off quickly and then try to unload these bulky goods that take up too much room,” says consumer and money-saving expert Andrea Woroch.</p> <p>Just make sure to research the brand and test the equipment before you buy, she says. In addition to the usual spots like garage sales, a local gym that’s getting renovated might be selling old equipment at killer prices, says Woroch.</p> <p><strong>Hand tools</strong></p> <p>There are so many used hand tools like hammers and wrenches on the market that there’s no reason to buy new, says Shelton.</p> <p>If you’re on the market, he recommends checking out a surprising spot.</p> <p>“Pawnshops are a great place for used tools,” says Shelton.</p> <p>“A lot of times they’re coming from trade because people change jobs.”</p> <p><strong>Gift cards</strong></p> <p>“Buying gift cards used may seem like an unusual idea, but it’s actually becoming more mainstream as a unique way to save money,” says Woroch. You can save 10 to 30 percent on store credit at your go-to shops, or gift cards to give as presents, she says.</p> <p><strong>Tech gadgets</strong></p> <p>At the rate new technology comes out, a used phone or laptop from five years ago probably isn’t worth the buy.</p> <p>But last year’s model could be a great value without making you feel like a dinosaur.</p> <p>For instance, Apple sells certified refurbished laptops and computers with limited warranties.</p> <p>Head to a big-box store or phone carrier for a refurbished smartphone, which are usually good quality, says Shelton.</p> <p>Beware of buying used tech from companies you don’t know though.</p> <p>“It’s already an off-brand, cheaply made product,” he says.</p> <p>“If it’s been refurbished, it’s already had an issue, so there’s a pretty good chance it won’t last very long.”</p> <p><strong>Sports gear</strong></p> <p>Equipment for specific sports, like skis or golf clubs, are also a good idea to pick up used, says Shelton.</p> <p>Beginners often buy the items but don’t stick with the sport, meaning the gear is still in great condition.</p> <p>And if you don’t want to be that person shelling out hundreds on a sport you or your kid doesn’t love, you won’t lose much on a used version.</p> <p>“If you find out you don’t like it, you could sell it to someone else and save money in the process,” says Shelton.</p> <p><strong>Vehicles</strong></p> <p>“New cars lose considerable value as soon as they leave the dealership’s lot, so it’s always best to buy used,” says Woroch.</p> <p>Find a model that’s a year old and doesn’t have many miles for a like-new ride that costs way less.</p> <p>You can even find cars on sites like Gumtree or eBay, but don’t take the price at face value.</p> <p>Always negotiate with the seller.</p> <p><strong>Furniture</strong></p> <p>You can save tons of cash on furniture by buying preowned instead of new, especially if you shop at the right time.</p> <p>Tax season, spring-cleaning time, and the holidays usually have the best prices and most options because people are often trying to downsize or sell those big-ticket items, says Shelton.</p> <p>Even if your buy doesn’t look the right colour at first, you can easily treat and stain it.</p> <p><strong>Clothing</strong></p> <p>Thrifting your clothes can save you up to 90 percent on everything from jeans to tuxedos, says Woroch. Baby clothes are especially good to buy used.</p> <p>“They’re going to outgrow it so fast,” says Shelton.</p> <p>There’s a good chance the original buyers over-bought or received the outfits as gifts, so items are often like-new or even unworn.</p> <p>Low price tags make consignment shops a good way to test-run trends that you’re not sure you’ll stick with, says Shelton.</p> <p>Even if you get sick of that pair of jeans by next year, you won’t waste much money.</p> <p>Footwear is the one exception.</p> <p>Shoes tend to wear around a person’s specific foot shape, so a used pair probably won’t be too comfy, says Shelton.</p> <p>Cleaning antique clothing is an exercise in avoiding modern con­veniences, which are generally too harsh for fragile fabrics.</p> <p><strong>Musical instruments</strong></p> <p>Older models of musical instruments might actually be better quality than the ones you’ll find new on the shelf.</p> <p>“Corporations find ways to cut corners and use plastic vs. metal,” says Shelton.</p> <p>“Newer technology doesn’t have the same kind of tonal quality and build.”</p> <p>Do a bit of research before you buy, and test the instrument if you can.</p> <p><strong>Large appliances</strong></p> <p>Ask the sellers how long they’ve been using it, and test it to make sure it works before you put any money down.</p> <p>You could also head to an appliance repair shop to see if they’re selling refurbished items.</p> <p>“That’s a good buy if it’s a good price, because it’s been looked over by a technician who knows what they’re doing and can make sure it will work for you,” says Shelton.</p> <p>As a bonus, those shops will probably take your old one off your hands when they deliver the new-to-you one, so you don’t have a bulky appliance lying around.</p> <p><strong>Textbooks</strong></p> <p>“The unwritten rule is never buy textbooks new,” says Shelton.</p> <p>“Sometimes you find nice little gems in there, like people highlighted things on your test or let good notes.”</p> <p>Buying used textbooks used to be a wild race, but with eBooks surging, it’s easier to find what you want, he says.</p> <p><strong>Bikes</strong></p> <p>A new bicycle can cost hundreds of dollars, but a used one will cost a fraction of the price.</p> <p>You can even buy just the frame, and beef it up with more expensive parts from another seller, she says.</p> <p><em><span id="docs-internal-guid-e5703e99-7fff-6440-d47d-6cf00dc79d0b">Written by Marissa Laliberte. This article first appeared in <a href="https://www.readersdigest.co.nz/money/youre-wasting-your-money-if-youre-buying-these-13-things-brand-new-condition" target="_blank" rel="noopener">Reader’s Digest</a>. For more of what you love from the world’s best-loved magazine, <a href="http://readersdigest.innovations.co.nz/c/readersdigestemailsubscribe?utm_source=over60&amp;utm_medium=articles&amp;utm_campaign=RDSUB&amp;keycode=WRA87V" target="_blank" rel="noopener">here’s our best subscription offer.</a></span></em></p> <p><em>Image: Getty Images</em></p>

Money & Banking

Placeholder Content Image

3 major toxins have been found in popular clothing brands – here’s what to know

<p><strong>The rise of fast fashion</strong></p> <p>Fast fashion may cycle through trends at the speed of light – but it certainly has staying power. As PC Magazine reported this past July, the online retailer Shein dethroned Amazon as the most popular shopping app in the world. But the meteoric rise of some comparable fashion brands is troubling some health experts. In 2021, a team of researchers at the University of Toronto ran tests on some popular clothing and accessories brands. For one fast fashion brand in particular, they found that one in every five items contained unsafe levels of lead.</p> <p>And it’s not just fast fashion – or, just lead – that is prompting concern about unsuspected toxins in our everyday products. The University of Toronto report also identified another group of chemicals, called phthalates, that the researchers stated were present in some of the clothing they tested. Plus, earlier this year, Environmental Protection Agency-certified labs detected PFAs (per- and polyfluorinated substances) in activewear from popular consumer brands that also may contain PFAS, according to the non-profit consumer organisation Fashion FWD.</p> <p>From cosmetics and soaps to plastic bottles and even our food, we’re surrounded by chemicals in our daily lives. But just how much should we worry about the chemicals lurking in our clothes?</p> <p><strong>Why are chemicals used in clothes?</strong></p> <p>As Dr Kelly Johnson-Arbor, a medical toxicology physician explains: “Fast fashion clothing is often manufactured in developing countries that may not have stringent standards for keeping harmful chemicals out of clothing.”</p> <p>This means that almost all of the clothing items in our closets and drawers are more or less unregulated, meaning we’re relying on retailers to self-police their factories’ chemical usage. And according to the 2021 Fashion Revolution Transparency Index, only 26% of the world’s major clothing brands use a “Manufacturing Restricted Substances List,” which aims to eliminate hazardous chemicals in their factories.</p> <p>But why are hazardous chemicals used in clothing in the first place? Let’s look at three of the main fashion offenders:</p> <p><strong>Lead</strong> is often used by manufacturers for dyeing fabrics – particularly those that are brightly coloured, says Trevor Cates, ND, a naturopathic physician and author of the September 2022 book, Natural Beauty Reset.</p> <p><strong>PFAS</strong> generally turn up in clothing items as a coating to make products waterproof, stain-resistant and breathable, according to a study by the Colorado Public Interest Research Group.</p> <p><strong>Phthalates</strong> work to soften plastic and make it more durable, and so they’re sometimes spun into fabrics to make them soft and pliable, according to the Office of Science and Society at McGill University. They’re also common in waterproof items like rain jackets, faux leather, screen-printed t-shirts, and see-through accessories, like clear shoes, bags and umbrellas.</p> <p><strong>How do fashion chemicals affect your health?</strong></p> <p>The goal of the 1978 ban on leaded paint was implemented to prevent accidental lead ingestion, such as from kids putting paint chips in their mouths or inhaling lead-containing dust. “Lead is definitely associated with adverse health effects – including developmental delays,” Dr Johnson-Arbor explains.</p> <p>A 2018 study published in Environmental Science and Pollution Research International illustrated what can happen even if lead is not consumed by mouth. The study suggested that chemicals from clothing can transfer to, penetrate and accumulate in our skin. (The study authors noted that more research was needed for a closer analysis of each specific hazardous chemical of concern.) However, a 2019 peer-reviewed study looked specifically at phthalates in infant clothing and found that clothing does play an important role in exposure to textile chemicals.</p> <p><strong>Lead</strong></p> <p>“Lead is a heavy metal,” Dr Cates says. “And what happens with heavy metals is that our body takes them up and stores them in our bones, our blood and our tissues.” So, while exposure to high levels of lead is dangerous (lead poisoning can cause anaemia, weakness, kidney failure, brain damage and death, according to the Centers of Disease Control and Prevention – prolonged, low-grade exposure can grow problematic.</p> <p>As lead stores up in our bodies, chronic symptoms can start to emerge, Dr Cates explains. These may include abdominal pain, constipation, forgetfulness, nausea, and depression. “Lead in particular has been connected to infertility,” she adds. The CDC says that people with long-term exposure to lead are also at a greater risk for high blood pressure, kidney disease, and heart disease.</p> <p>These symptoms can also worsen with age – especially for women. When oestrogen levels drop after menopause, bones can start to deteriorate, Dr Cates says. “The lead that’s stored in the bones will then start to be released in the bloodstream, it’s like you become toxic all over again.”</p> <p><strong>PFAS</strong></p> <p>“These are known as ‘forever chemicals,’” Dr Cates says. “They persist in the environment, and they also don’t easily get out of the human body.”</p> <p>PFAS are also considered “endocrine-disrupting chemicals” because they can mimic hormones in the body – and they’re extremely common in our lives.</p> <p>Dr Cates says that since the use of PFAS became so widespread, signs of hormonal imbalances are on the rise: greater rates of thyroid disease, breast and prostate cancer, breast development in young boys and the number of women having menstrual problems.</p> <p>The CDC adds that current research suggests high levels of PFAS exposure may also cause high cholesterol, low infant birth weight, changes in liver enzymes, increased risk of pre-eclampsia (high blood pressure) in pregnant women, decreased vaccine response in children and an increased risk of kidney and testicular cancer.</p> <p><strong>Phthalates</strong></p> <p>Phthalates are another group of endocrine-disrupting chemicals. While Dr Johnson-Arbor emphasises there is still plenty to learn about the health effects of phthalates (and PFAS), a 2022 review of research found strong evidence that phthalate exposure is associated with low semen quality, childhood asthma and neurodevelopment problems. The researchers said that there’s also moderate evidence that phthalates can increase the risk of low infant birth weight, endometriosis, low testosterone, ADHD, Type 2 diabetes, and breast or uterine cancer.</p> <p><strong>How to shop safely</strong></p> <p>You can’t sell a $4 t-shirt without cutting some health and safety corners, so Dr Cates’ main recommendation to limit your chemical exposure is to avoid fast fashion retailers altogether. Look for sustainable brands that prioritise natural fabrics and materials, such as cotton, linen, hemp, silk or bamboo. And keep a lookout for chemical keywords such as “stain-resistant,” “waterproof,” and “shrink-proof.”</p> <p>“Since lead is most harmful to young children, people can avoid dressing their infants and children in fast fashion clothing to avoid childhood exposures,” adds Dr Johnson-Arbor. “I am most concerned with children’s potential exposure to these chemicals, specifically lead.”</p> <p><em>Image credits: Getty Images</em></p> <p><em>This article originally appeared on <a href="https://www.readersdigest.co.nz/healthsmart/3-major-toxins-have-been-found-in-popular-clothing-brands-heres-what-to-know" target="_blank" rel="noopener">Reader's Digest</a>. </em></p>

Beauty & Style

Placeholder Content Image

Can luxury fashion brands ever really be inclusive?

<p>Luxury goods tend to be associated with exclusivity rather than inclusivity. But thanks to the universal scrutiny of social media and consumer activism, high-end brands are under increasing pressure to be seen as companies who care. </p> <p>Some have spent large sums on initiatives which address environmental concerns, or used their expertise to help deal with the pandemic. </p> <p>The Kering group (which owns Yves Saint Laurent and Alexander McQueen) has, for example, <a href="https://www.voguebusiness.com/sustainability/kering-shines-light-on-sustainability-efforts-luxury">set a target</a> to reduce greenhouse gas emissions by 50% by 2025. </p> <p>In response to COVID-19, <a href="https://www.bbc.co.uk/news/uk-england-leeds-52415983">fashion house Burberry donated</a> more than 100,000 pieces of PPE to the NHS and healthcare charities. Meanwhile, luxury firm LVMH used its perfume manufacturing facilities to <a href="https://www.forbes.com/sites/richardkestenbaum/2020/03/15/lvmh-converting-its-perfume-factories-to-make-hand-sanitizer/">make free hand sanitiser</a> for the healthcare system in France. </p> <p>Yet it remains unclear whether consumers can reconcile the exclusive nature of luxury brands – selling at prices many cannot afford – with a public image of sustainability and environmental or social awareness. A <a href="https://www.taylorfrancis.com/chapters/edit/10.4324/9781351287807-8/luxury-purchasers-really-insensitive-sustainable-development-jean-no%C3%ABl-kapferer-anne-michaut-denizeau">range</a> of <a href="https://doi.org/10.1016/j.jbusres.2016.10.029">studies</a> has shown that consumers are ambivalent about such efforts. <a href="https://link.springer.com/article/10.1057/s41262-019-00165-7">Research</a> into millennials’ attitudes showed that younger consumers even see the concepts of luxury and sustainability as contradictory.</p> <p>This is understandable, for some brands’ apparent attempts to tackle societal challenges have come after they received widespread criticism for their own apparent failings. </p> <p>Gucci for example, has a US$1.5 million (£1 million) <a href="https://hypebeast.com/2020/6/gucci-equilibrium-initiative-environmental-profit-loss-report-2019">plan</a> to support young designers from underrepresented backgrounds. But it was launched after the brand faced <a href="https://www.theguardian.com/fashion/2019/feb/07/gucci-withdraws-jumper-blackface-balaclava">accusations of racism</a> over a jumper design. </p> <p>And while Prada has spoken out against racial injustice on social media, the company has also been <a href="https://www.nbcnews.com/news/us-news/prada-was-slammed-over-merchandise-deemed-racist-now-it-will-n1131466">forced to apologise</a> for merchandise that was deemed racist. Dior, meanwhile, launched a message of support and solidarity accompanied with a black background. But again, it comes after allegations of <a href="https://www.businessoffashion.com/articles/news-analysis/dior-pulls-sauvage-campaign-from-instagram-after-facing-appropriation-backlash">cultural appropriation</a>.</p> <p>A <a href="https://www.nytimes.com/2021/03/04/style/Black-representation-fashion.html?smid=tw-share">New York Times report</a> showed that among top designers and creative directors in the fashion world, only four are black. Models and photographers from diverse backgrounds are also <a href="https://www.highsnobiety.com/p/black-representation-fashion/">severely underrepresented</a> in the luxury fashion industry.</p> <p>Designer Virgil Abloh, head of men’s fashion at Louis Vuitton, is one of the few black figures to have reached the summits of a luxury brand. He <a href="https://www.numero.com/en/mode-homme/virgil-abloh-louis-vuitton-off-white-diversite-interview">has commented</a>: “Diversity isn’t just a question of gender and ethnicity. It’s a question of experience. It brings new ideas to the table. And it would be good if the fashion industry actually listened and took them on board.” </p> <h2>Mutually exclusive?</h2> <p>Against this complex backdrop, we asked members of the British public for their thoughts on inclusivity campaigns from luxury brands. Overall, consumers – particularly those on lower incomes – had a negative response.</p> <p>The majority of the people we surveyed (87%) believe luxury brands would fare better at becoming more inclusive by focusing on fair pay and workers’ rights. </p> <p>Efforts towards climate change initiatives were also popular (79%), as were work aimed at reducing racial and gender inequality. </p> <p>Respondents also welcomed the idea of luxury brands selecting partners and suppliers in response to social and political situations. For instance, <a href="https://www.campaignasia.com/article/nike-adidas-burberry-uniqlo-ensnared-in-xinjiang-cotton-controversy/468578">Burberry’s</a>decision to boycott cotton from the Xinjiang region of China over <a href="https://www.gov.uk/government/news/uk-government-announces-business-measures-over-xinjiang-human-rights-abuses">alleged human right abuses</a>.</p> <p>Overall, our survey suggests that – despite some progress – much remains to be done by luxury brands. And the question remains over whether an industry which revels in exclusivity can embrace inclusivity in a way that drives real societal change? </p> <p>As consumers increasingly demand transition towards an inclusive society, a unique window has opened for luxury brands to become better agents of social change by aligning their missions, values and strategies to social purpose. Luxury brands are in a key position to lead business action by leveraging their cultural authority. </p> <p>They have an opportunity to use their influence and actions to advance public debate and accelerate behavioural change. If they don’t take it, any gestures towards inclusivity risk being seen as nothing more than an opportunistic exercise in public relations and image.</p> <p><em>Image credits: Getty Images</em></p> <p><em>This article originally appeared on <a href="https://theconversation.com/can-luxury-fashion-brands-ever-really-be-inclusive-165187" target="_blank" rel="noopener">The Conversation</a>.</em></p>

Beauty & Style

Placeholder Content Image

Beauty brand praised for “thoughtful” opt-out email

<p dir="ltr">Beauty brand Mecca has received a divisive response after sending out a marketing email giving subscribers the chance to opt out of Father’s Day promotions. </p> <p dir="ltr">The email, which was sent to all members of the Australian site last week, gave those who didn't celebrate Father's Day due to poor relationships or death a chance to opt out of further emails. </p> <p dir="ltr">“An option to opt out,” the email subject read. </p> <p dir="ltr">“Sometimes it's nice to choose which emails you see from us. In the lead up to Father's Day, we understand if you don't want to receive emails on the subject - so we've made it easy to opt out.”</p> <p dir="ltr">Thousands of Mecca customers flocked to Facebook to praise the brand's initiative, as many revealed that they had difficult relationships with their fathers.</p> <p dir="ltr">“I'm so glad for this email because I was burnt pretty hard by my dad and I don't need any reminders,” one woman said.</p> <p dir="ltr">“Even if it's not a go-to place for Father's Day gifts it's still great to see the initiative! I just hope they do the same for Mother's Day because I also don't have her around and it hurts to see,” she added.</p> <p dir="ltr">While the brand received a lot of praise for the email, others slammed it as a “shameful marketing stunt” and condemned people for being “overly sensitive”.</p> <p dir="ltr">“I think a lot more thought could have gone into it,” wrote one disgruntled customer. “I understand the sentiment but the specific reference to Father's Day was a bit weird.”</p> <p dir="ltr">“I don't remember getting one of these for Mother's Day. Why not a general email with a list of holidays allowing customers to choose which ones they want to opt out of?” she asked.</p> <p dir="ltr">While some people opposed the emails, the reception was largely positive, with customers calling on other brands to do the same. </p> <p dir="ltr"><em>Image credits: Supplied</em></p>

Beauty & Style

Placeholder Content Image

Brands are leaning on ‘recycled’ clothes to meet sustainability goals

<p>Today we make more clothing than ever before. And the driver for this is primarily economic, rather than human need. Over the past decade, the term “circular economy” has entered the fashion industry lexicon, wherein materials are made to be reused and recycled by design.</p> <p>Yet we haven’t seen the same level of recycling in fashion as we have in other spaces – such as with plastic recycling, for instance. And this is mainly because clothing-to-clothing recycling is much more difficult.</p> <p>The use of recycled polyester and cotton by brands such as H&amp;M and Cotton On are key aspects of these companies’ sustainability initiatives – but the source of these recycled fibres usually isn’t clothing. Recycled polyester tends to <a href="https://artsandculture.google.com/story/zwUxmcq5wIZqLA" target="_blank" rel="noopener">come from plastic bottles</a>, and recycled cotton is usually made from manufacturing waste.</p> <p>The fact is most clothing is simply not designed to be recycled. Even when it is, the fashion industry lacks the kind of infrastructure needed to really embrace a circular economy model.</p> <p><strong>Why is recycling clothes difficult?</strong></p> <p>Recycling clothing isn’t like recycling paper, glass or metal. Clothes are endlessly variable and unpredictable. So they’re not ideal for recycling technologies, which require a steady and consistent source material.</p> <p>Even a seemingly simple garment may contain multiple materials, with fibre blends such as cotton/polyester and cotton/elastane being common.</p> <figure class="align-center zoomable"><a href="https://images.theconversation.com/files/469705/original/file-20220620-24-w9gmlu.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/469705/original/file-20220620-24-w9gmlu.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px" srcset="https://images.theconversation.com/files/469705/original/file-20220620-24-w9gmlu.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=292&amp;fit=crop&amp;dpr=1 600w, https://images.theconversation.com/files/469705/original/file-20220620-24-w9gmlu.jpeg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=292&amp;fit=crop&amp;dpr=2 1200w, https://images.theconversation.com/files/469705/original/file-20220620-24-w9gmlu.jpeg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=292&amp;fit=crop&amp;dpr=3 1800w, https://images.theconversation.com/files/469705/original/file-20220620-24-w9gmlu.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=367&amp;fit=crop&amp;dpr=1 754w, https://images.theconversation.com/files/469705/original/file-20220620-24-w9gmlu.jpeg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=367&amp;fit=crop&amp;dpr=2 1508w, https://images.theconversation.com/files/469705/original/file-20220620-24-w9gmlu.jpeg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=367&amp;fit=crop&amp;dpr=3 2262w" alt="" /></a><figcaption><span class="caption">Despite seeming simple, clothes are complex products containing many components and materials. This means recycling them is very difficult.</span> <span class="attribution">Shutterstock</span></figcaption></figure> <p>Different fibres have different capacities for recycling. Natural fibres such as wool or cotton can be recycled mechanically. In this process the fabric is shredded and re-spun into yarn, from which new fabric can be woven or knitted.</p> <p>However, the fibres become shorter through the shredding process, resulting in a lower quality yarn and cloth. Recycled cotton is often mixed with virgin cotton to ensure a better quality yarn.</p> <p>Most fabrics are also dyed with chemicals, which can have implications for recycling. If the original fabric is a mixture of many colours, the new yarn or fabric will likely need bleaching to be dyed a new colour.</p> <p>A complex garment such as a lined jacket easily contains more than five different materials, as well as trims including buttons and zippers. If the goal of recycling is to arrive at a material as close to the original as possible, all the garment’s components and fibres would first need to be separated.</p> <p>This requires labour and can be expensive. It’s often easier to shred the garment and turn it into a low-quality product, such as <a href="https://www.cjr.org/language_corner/shoddy.php" target="_blank" rel="noopener">shoddy</a> which is used for insulation.</p> <figure class="align-center zoomable"><a href="https://images.theconversation.com/files/469714/original/file-20220620-20-6cxi7m.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/469714/original/file-20220620-20-6cxi7m.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px" srcset="https://images.theconversation.com/files/469714/original/file-20220620-20-6cxi7m.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=1 600w, https://images.theconversation.com/files/469714/original/file-20220620-20-6cxi7m.jpeg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=2 1200w, https://images.theconversation.com/files/469714/original/file-20220620-20-6cxi7m.jpeg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=3 1800w, https://images.theconversation.com/files/469714/original/file-20220620-20-6cxi7m.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=1 754w, https://images.theconversation.com/files/469714/original/file-20220620-20-6cxi7m.jpeg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=2 1508w, https://images.theconversation.com/files/469714/original/file-20220620-20-6cxi7m.jpeg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=3 2262w" alt="Massive amounts of clothing scraps are stacked on top of each other, loosely sorted by colour." /></a><figcaption><span class="attribution">Even if a garment is designed to be recyclable, if the infrastructure needed is missing, it will likely still end up in landfill.</span></figcaption></figure> <p><strong>Industry progress and challenges</strong></p> <p>Companies such as <a href="https://www.blocktexx.com/" target="_blank" rel="noopener">BlockTexx</a> and <a href="https://www.evrnu.com/" target="_blank" rel="noopener">Evrnu</a> have developed processes to recycle fibres from blended fabrics, though such recycled fibres aren’t yet widely available.</p> <p>Through a proprietary technology, BlockTexx separates cellulose (present in both cotton and linen) and polyester from textile and clothing waste for new uses, including in new clothing. And Evrnu has developed <a href="https://www.evrnu.com/nucycl" target="_blank" rel="noopener">a type of lyocell</a> made entirely from textile and clothing waste.</p> <p>Spain-based company <a href="https://recoverfiber.com/products/rcotton" target="_blank" rel="noopener">Recover</a> meticulously sorts through different kinds of cotton textile waste to produce high quality, mechanically recycled, cotton fibre.</p> <p>There’s also biological recycling. Fibre waste from the <a href="https://www.abc.net.au/news/2020-07-04/cotton-compost-turns-trash-to-treasured-fertiliser/12410248" target="_blank" rel="noopener">Rivcott cotton “gin”</a> (or cotton engine) is composted to become fertiliser for a new cotton crop. The same is possible with natural fibres from worn-out clothing, after potentially toxic dyes and chemicals have been eliminated.</p> <p>Synthetic fibres such as polyester and polyamide (nylon) can also be recycled mechanically and chemically. Chemical recycling through re-polymerisation (where the plastic fibre is melted) is an attractive option, since the quality of the original fibre can be maintained.</p> <p>In theory it’s possible to use polyester clothing as the source for this. But in practice the source is usually bottles. This is because clothing is usually “contaminated” with other materials such as buttons and zippers, and separating these is too labour intensive.</p> <p><strong>The plastic problem</strong></p> <p>Almost all recycled polyester in clothing today comes from recycled plastic bottles, rather than previous polyester clothing. This is significant when you consider polyester accounts for more than 60% of all fibre use.</p> <p>Given the rapid increase in the production of <a href="http://changingmarkets.org/wp-content/uploads/2021/01/FOSSIL-FASHION_Web-compressed.pdf" target="_blank" rel="noopener">synthetic fibres</a>, and the as-yet-unknown impact of microplastics (which were <a href="https://www.sciencedirect.com/science/article/pii/S0160412020322297" target="_blank" rel="noopener">documented in human placentas</a> last year) – the question remains whether clothing should be made from biologically incompatible materials at all.</p> <p>Polyester clothes, regardless of fibre sources, contribute to microplastic pollution by shedding fibres when worn and laundered.</p> <figure class="align-center zoomable"><a href="https://images.theconversation.com/files/469721/original/file-20220620-26-z0f5f8.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/469721/original/file-20220620-26-z0f5f8.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px" srcset="https://images.theconversation.com/files/469721/original/file-20220620-26-z0f5f8.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=450&amp;fit=crop&amp;dpr=1 600w, https://images.theconversation.com/files/469721/original/file-20220620-26-z0f5f8.jpeg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=450&amp;fit=crop&amp;dpr=2 1200w, https://images.theconversation.com/files/469721/original/file-20220620-26-z0f5f8.jpeg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=450&amp;fit=crop&amp;dpr=3 1800w, https://images.theconversation.com/files/469721/original/file-20220620-26-z0f5f8.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=566&amp;fit=crop&amp;dpr=1 754w, https://images.theconversation.com/files/469721/original/file-20220620-26-z0f5f8.jpeg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=566&amp;fit=crop&amp;dpr=2 1508w, https://images.theconversation.com/files/469721/original/file-20220620-26-z0f5f8.jpeg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=566&amp;fit=crop&amp;dpr=3 2262w" alt="Plastic bottles are ready to be used for recycling" /></a><figcaption><span class="caption">Although plastic bottles can be recycled into clothing, that clothing is very difficult to further recycle.</span> <span class="attribution">Shutterstock</span></figcaption></figure> <p>A new generation of synthetic fibres from renewable sources (recyclable and also biodegradable) offers a path forward. For instance, the <a href="https://www.kintrafibers.com/" target="_blank" rel="noopener">Kintra</a> fibre is made from corn.</p> <p><strong>Reduce and reuse before you recycle</strong></p> <p>There’s plenty of evidence that reducing the consumption of clothing by wearing items longer and buying second-hand is preferable to purchasing recycled fibre clothes.</p> <p>But even second-hand fashion isn’t without problems when you consider the scale and pace of clothing production today.</p> <p>Liz Ricketts of the US-based OR Foundation, a charity focused on sustainable fashion, <a href="https://atmos.earth/fashion-clothing-waste-letter-ghana/" target="_blank" rel="noopener">paints a gruesome picture</a> of the Kantamanto market in Ghana, where much of the world’s secondhand clothing ends up (including from Australia).</p> <blockquote class="twitter-tweet"> <p dir="ltr" lang="en">"You have to understand that this is recycling, this is not a landfill.”</p> <p>Thousands of tonnes of knock-off clothing from Europe and the U.S. are being piled up in a mass dump in Chile's Atacama desert <a href="https://t.co/ANHu7RiN5q">pic.twitter.com/ANHu7RiN5q</a></p> <p>— Bloomberg Quicktake (@Quicktake) <a href="https://twitter.com/Quicktake/status/1470991517292630022?ref_src=twsrc%5Etfw">December 15, 2021</a></p></blockquote> <p>One path forward is for companies to take responsibility for products at their end of life. US fashion brand Eileen Fisher is a pioneer on this front.</p> <p>The company has purchased garments back from customers since 2009. These are cleaned and sorted, and mostly resold under the <a href="https://www.eileenfisherrenew.com/" target="_blank" rel="noopener">Eileen Fisher Renew</a> brand.</p> <p>Garments too damaged for resale are given to a dedicated design team, which redesigns them to be sold under the <a href="https://www.eileenfisherrenew.com/shop/resewn-collection" target="_blank" rel="noopener">Eileen Fisher Resewn</a> collection. Off-cuts from this process are captured and turned into textiles for further use.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/184406/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /></p> <p><em><a href="https://theconversation.com/profiles/timo-rissanen-1339498" target="_blank" rel="noopener">Timo Rissanen</a>, Associate professor, <a href="https://theconversation.com/institutions/university-of-technology-sydney-936" target="_blank" rel="noopener">University of Technology Sydney</a></em></p> <p><em>This article is republished from <a href="https://theconversation.com" target="_blank" rel="noopener">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/brands-are-leaning-on-recycled-clothes-to-meet-sustainability-goals-how-are-they-made-and-why-is-recycling-them-further-so-hard-184406" target="_blank" rel="noopener">original article</a>.</em></p> <p><em>Image: Shutterstock</em></p>

Beauty & Style

Placeholder Content Image

Revealed: New Zealand’s most trusted brands for 2022

<p>Celebrating its 100th year as a global brand, Reader’s Digest has announced the <a href="https://www.trustedbrands.co.nz/" target="_blank" rel="noopener">Most Trusted Brands in New Zealand</a> in its annual survey – and the results are about as delicious as we’ve come to expect!</p> <p>Taking out the Number One spot in 2022 was popular chocolate brand Whittaker’s – making this the 11th year in a row it has earned the Reader’s Digest Most Trusted of all Brands award – proving that New Zealanders are clearly very proud of the sweet treat that consistently tastes great. </p> <p>The award-winning brands that appear in the Reader’s Digest 23rd annual survey have stood out among their competitors during the most challenging of times throughout the pandemic, and have continued to build their customers’ trust. </p> <p>“Trust in consumer brands takes years of careful planning, execution and nurturing,” says Reader’s Digest editor-in-chief, Louise Waterson. “But during challenging times, and the past year has been one of the most difficult on record, we’ve seen quality brands live up to their promises to their customers. These brands have been able to win and retain the trust of their customers.” </p> <p>The Trusted Brands survey covers a comprehensive range of products and services across 71 categories, as selected by New Zealanders, was without prejudice.</p> <p>Brands included in the list to be rated were generated by asking local New Zealand consumers for their most trusted brands. This question was unprompted to ensure the rating of top brands in each category, as selected by New Zealanders.</p> <p>Each respondent was asked score each brand out of ten, as well as providing comments on their most trusted brand within each category – providing key drivers of trust for consumers.  </p> <p>Each category contains one Winner, and two Highly Commended brands. These brands scored higher in their respective categories than the other brands polled. </p> <p>The top 20 winners – that scored higher in their respective categories than the other brands polled – are as follows:</p> <p><strong>Top 20 Trusted Brands of all brands surveyed</strong></p> <ul> <li>1 Whittaker’s<span style="white-space: pre;"> </span></li> <li>2 St John New Zealand<span style="white-space: pre;"> </span></li> <li>3 Mitre 10<span style="white-space: pre;"> </span></li> <li>4 Tip Top<span style="white-space: pre;"> </span></li> <li>5 Mainland<span style="white-space: pre;"> </span></li> <li>6 Samsung<span style="white-space: pre;"> </span></li> <li>7 Anchor<span style="white-space: pre;"> </span></li> <li>8 Resene<span style="white-space: pre;"> </span></li> <li>9 Toyota<span style="white-space: pre;"> </span></li> <li>10 Dettol<span style="white-space: pre;"> </span></li> <li>11 Panadol</li> <li>12 Canon</li> <li>13 Dyson</li> <li>14 Bridgestone</li> <li>15 Yates</li> <li>16 Griffin’s</li> <li>17 Fisher &amp; Paykel</li> <li>18 Masport</li> <li>19 Dilmah</li> <li>20 Cookie Time</li> </ul> <p>Under each category one winner and two highly commended placings were awarded. To find out who you can officially trust, see the full results of all 71 categories in the May edition of Reader’s Digest or visit <a href="https://www.trustedbrands.co.nz/" target="_blank" rel="noopener">www.trustedbrands.co.nz</a></p> <p> </p>

Money & Banking

Placeholder Content Image

Can 'woke washing' lead to real change?

<p>With brands increasingly engaging in social change campaigns and leveraging their influence to be “purpose-led”, the time has come to ask a couple of big questions: is this a viable strategy, and how sceptical should we be of so-called “<a rel="noopener" href="https://journals.sagepub.com/doi/abs/10.1177/0743915620947359" target="_blank">brand activism</a>”?</p> <p>In recent weeks alone, Ben &amp; Jerry’s <a rel="noopener" href="https://www.prnewswire.com/news-releases/change-is-brewing-across-the-nation-301380626.html" target="_blank">has launched</a> a new ice-cream flavour called “Change is Brewing” to support Black-owned businesses and raise awareness of the <a rel="noopener" href="https://peoplesresponseact.com/" target="_blank">People’s Response Act</a>, proposed legislation to establish a new public safety agency in the US.</p> <p>Lego <a rel="noopener" href="https://www.theguardian.com/lifeandstyle/2021/oct/11/lego-to-remove-gender-bias-after-survey-shows-impact-on-children-stereotypes" target="_blank">declared</a> it would promote inclusive play and address harmful gender stereotypes with its toys. Mars Food <a rel="noopener" href="https://www.cmo.com.au/article/691655/mars-loses-face-uncle-ben-rebrand-ben-original/" target="_blank">rebranded</a> Uncle Ben’s rice to Ben’s Original in response to criticisms of the racial caricatures in its marketing.</p> <p>At the same time, businesses have a chequered history when it comes to engaging with societal problems, from self-serving “box ticking” <a href="https://sk.sagepub.com/books/the-end-of-corporate-social-responsibility">corporate practices</a> under the guise of social responsibility to <a rel="noopener" href="https://journals.sagepub.com/doi/abs/10.1177/1470593115595674?journalCode=mtqa" target="_blank">shifting responsibility to consumers</a> to make ethical choices (such as reusable coffee cups).</p> <p>More recently, “<a rel="noopener" href="https://theconversation.com/woke-washing-what-happens-when-marketing-communications-dont-match-corporate-practice-108035" target="_blank">woke washing</a>” has seen brands promoting social issues without taking meaningful action. Consider <a rel="noopener" href="https://impactnottingham.com/2021/04/a-prime-example-of-woke-washing-fast-fashion-and-international-womens-day/" target="_blank">fast fashion brands</a> that promote International Women’s Day while simultaneously profiting from the exploitation of female workers.</p> <p><img src="https://images.theconversation.com/files/428405/original/file-20211026-25-n8xzaw.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt="" /> <em><span class="caption">Lego has pledged to combat gender stereotyping in its toys.</span> <span class="attribution"><span class="source">Shutterstock</span></span></em></p> <p><strong>Change from within</strong></p> <p>How then can brands legitimately shoulder responsibility to support or promote societal transformation?</p> <p><a rel="noopener" href="https://journals.sagepub.com/doi/10.1177/02761467211043074?icid=int.sj-abstract.citing-articles.2#:%7E:text=challenging%20the%20DSP.-,We%20define%20transformative%20branding%20as%20a%20dynamic%20capability%20deployed%20by,hybrid%20market%20and%20social%20logics." target="_blank">Our research</a> introduces the idea of “transformative branding”. This involves companies working with customers, communities and even competitors to co-create brands that lead on both market and social fronts.</p> <p>Transformative branding can be achieved by for-profit organisations, not-for-profits and social enterprises. The common factor is balancing business and societal goals to create change from within the market system.</p> <p>Marketing concepts with a social edge have proliferated in the past 50 years, but finding actual solutions has been less successful. We ask how corporations can act to genuinely contribute to society and show how transformative branding can help brands shoulder that responsibility.</p> <p><img src="https://images.theconversation.com/files/428407/original/file-20211026-2099-1mk8l1h.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt="" /> <em><span class="caption">The Patagonia clothing brand’s ‘worn wear’ scheme promotes recycling over new purchases.</span> <span class="attribution"><span class="source">Shutterstock</span></span></em></p> <p><strong>Beyond making money</strong></p> <p>Transformative branding works via two main market-shaping elements: leadership and collaborative coupling. These enable companies to partner with stakeholders to change their business landscapes.</p> <p>First, leadership involves building a vision for the transformation. This requires leaders to think flexibly and creatively, work to long time horizons and stay attuned to changing ideologies. This involves fundamentally re-imagining what branding can do – beyond making money.</p> <p>Second, collaborative coupling involves implementing this vision across the different dimensions of the brand. Key to this is mobilising stakeholders, including customers, employees, investors, suppliers, governments, communities and competitors.</p> <p>When the brand and its stakeholders collectively throw their weight behind the goal of transformation, it signals commitment, distributes expertise and resources and establishes legitimacy.</p> <p>Leadership and collaborative coupling work together to change the business environment. Our research shows this has ripple effects, creating opportunities for transforming economic, regulatory, socio-cultural and political environments.</p> <p><img src="https://images.theconversation.com/files/428408/original/file-20211026-27-xx87ij.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt="" /> <em><span class="caption">Ice-cream brand Ben &amp; Jerry’s builds social responsibility and activism into its corporate ethos.</span> <span class="attribution"><span class="source">Shutterstock</span></span></em></p> <p><strong>Transformative branding in practice</strong></p> <p>Patagonia founder Yvon Chouinard is a good example of transformative branding at work, particularly in his candid admission that the notion of a fully sustainable business is “impossible”. Instead, Patagonia has reframed its priorities around <a rel="noopener" href="https://www.linkedin.com/business/talent/blog/talent-connect/ways-patagonia-built-ridiculous-culture" target="_blank">responsibility</a>, with Chouinard re-imagining the brand as a <a rel="noopener" href="https://www.patagonia.com/product/the-responsible-company-what-weve-learned-from-patagonias-first-forty-years-paperback-book/BK233.html" target="_blank">solution to environmental degradation</a>.</p> <p>This vision is central to the brand’s iconic “demarketing” campaign, “<a rel="noopener" href="https://www.patagonia.ca/stories/dont-buy-this-jacket-black-friday-and-the-new-york-times/story-18615.html" target="_blank">Don’t buy this jacket</a>”, which aims to shift the consumption ideology from purchase to repair.</p> <p>More recently, Patagonia’s “<a rel="noopener" href="https://www.patagonia.ca/buy-less-demand-more/" target="_blank">Buy Less, Demand More</a>” campaign and its “<a rel="noopener" href="https://wornwear.patagonia.com/" target="_blank">Worn Wear</a>” scheme for used apparel have brought the notion of a circular economy into the company’s strategy to promote a culture of reuse rather than always buying new.</p> <p>Dutch chocolate brand Tony’s Chocolonely demonstrates collaborative coupling in its <a rel="noopener" href="https://tonyschocolonely.com/int/en/our-story/our-mission" target="_blank">campaign</a> to clean up production and supply chain practices in the chocolate manufacturing industry, and to eliminate illegal child labour and modern slavery.</p> <p>The company’s “<a rel="noopener" href="https://www.tonysopenchain.com/" target="_blank">open chain platform</a>” helps all industry players, including competitors, to foster equitable and transparent supply chains and ensure a living income is paid to cocoa farmers. The brand actively erodes its own potential competitive advantage in the process.</p> <p><strong>Staying sceptical</strong></p> <p>But transformative branding is complex and dynamic, and authenticity is paramount. For instance, earlier this year, <a rel="noopener" href="https://www.dutchnews.nl/news/2021/02/tonys-chocolonely-removed-from-ethical-chocolate-list-due-to-belgian-link/" target="_blank">Tony’s was removed</a> from watchdog organisation <a rel="noopener" href="https://www.slavefreechocolate.org/ethical-chocolate-companies" target="_blank">Slave Free Chocolate</a>’s ethical producers list over its partnership with a major chocolate producer being sued for allegedly using slave labour.</p> <p>Tony’s responded by claiming it was important to educate and inspire business partners and competitors to adopt ethical principles and practices.</p> <p>This complex and often slow process of negotiating what it means to be ethical is all part of transformative branding. It adapts to the differing goals and values of many stakeholders.</p> <p>And while transformative branding offers a path towards a more sustainable and equitable future, we should continue to cast a critical eye on brands claiming to be a force for good, challenge them and hold them accountable where necessary.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;" src="https://counter.theconversation.com/content/170190/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><em><a rel="noopener" href="https://theconversation.com/profiles/amanda-spry-609844" target="_blank">Amanda Spry</a>, Lecturer of Marketing, <a rel="noopener" href="https://theconversation.com/institutions/rmit-university-1063" target="_blank">RMIT University</a>; <a rel="noopener" href="https://theconversation.com/profiles/bernardo-figueiredo-336532" target="_blank">Bernardo Figueiredo</a>, Associate Professor of Marketing, <a rel="noopener" href="https://theconversation.com/institutions/rmit-university-1063" target="_blank">RMIT University</a>; <a rel="noopener" href="https://theconversation.com/profiles/jessica-vredenburg-532623" target="_blank">Jessica Vredenburg</a>, Senior Lecturer (Assistant Professor) in Marketing, <a rel="noopener" href="https://theconversation.com/institutions/auckland-university-of-technology-1137" target="_blank">Auckland University of Technology</a>; <a rel="noopener" href="https://theconversation.com/profiles/joya-kemper-609837" target="_blank">Joya Kemper</a>, Senior Lecturer in Marketing, <a rel="noopener" href="https://theconversation.com/institutions/university-of-auckland-1305" target="_blank">University of Auckland</a>, and <a rel="noopener" href="https://theconversation.com/profiles/lauren-gurrieri-5402" target="_blank">Lauren Gurrieri</a>, Senior Lecturer in Marketing, <a rel="noopener" href="https://theconversation.com/institutions/rmit-university-1063" target="_blank">RMIT University</a></em></p> <p><em>This article is republished from <a rel="noopener" href="https://theconversation.com" target="_blank">The Conversation</a> under a Creative Commons license. Read the <a rel="noopener" href="https://theconversation.com/consumers-are-wise-to-woke-washing-but-truly-transformative-branding-can-still-make-a-difference-170190" target="_blank">original article</a>.</em></p> <p><em>Image: Getty Images</em></p>

Money & Banking

Placeholder Content Image

Take a virtual tour of New York’s brand new Legoland

<p><span style="font-weight: 400;">The first theme park to open in the Northeast United States in 40 years pays homage to a beloved toy.</span></p> <p><span style="font-weight: 400;">Legoland New York opened its doors to the public last week, with seven different lands for kids and adults to explore.</span></p> <p><span style="font-weight: 400;">The opening comes as a sign of relief for the state and industry that have both been hit hard by the COVID-19 pandemic.</span></p> <p><span style="font-weight: 400;">“The pandemic took a devastating toll on New York, and as we make our comeback, the new Legoland New York Resort in Orange County is a testament to the resilience and ingenuity that this state has always been known for,” </span><a rel="noopener" href="https://www.governor.ny.gov/news/governor-cuomo-announces-full-opening-theme-park-legolandr-new-york-resort-orange-county" target="_blank"><span style="font-weight: 400;">Governor Andrew Cuomo said</span></a><span style="font-weight: 400;"> in a statement on Friday.</span></p> <p><span style="font-weight: 400;">“This is historic,” Cuomo said. “This is the first new theme park in the Northeast United States in 40 years.”</span></p> <p><span style="font-weight: 400;">The theme park features 50 rides stretched out across 520 acres.</span></p> <p><span style="font-weight: 400;">Built in Goshen, a village in Orange County, the theme park is roughly 95 kilometres from Manhattan.</span></p> <p><span style="font-weight: 400;">Reservations are required and the park uses a cashless system for tickets, games, food and other services.</span></p> <p><em><span style="font-weight: 400;">Images: legoland.newyork / Instagram</span></em></p>

International Travel

Placeholder Content Image

New Zealand’s top 20 Most Trusted Brands for 2021 revealed

<p><strong>20 Most Trusted brands in New Zealand</strong></p> <p><span style="font-weight: 400;">Coming off a year where our trust has never been more tested, with deadly dangers and testing lockdowns, the 22</span><span style="font-weight: 400;">nd</span><span style="font-weight: 400;"> annual survey of New Zealand’s Most Trusted Brands has been revealed exclusively in </span><span style="font-weight: 400;">New Zealand Reader’s Digest</span><span style="font-weight: 400;">. The findings make for fascinating reading.</span></p> <p><span style="font-weight: 400;">This is not a survey of the magazine’s readers. </span><span style="font-weight: 400;">New Zealand Reader’s Digest</span><span style="font-weight: 400;"> commissioned an independent market research agency to conduct a stand-alone survey of a representative sample of more than 1,800 Kiwi adults. The full results, across 71 categories, appear exclusively in the magazine’s latest issue and can be found online </span><a rel="noopener" href="https://www.trustedbrands.co.nz/results.asp" target="_blank"><span style="font-weight: 400;">here</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">“Perhaps more than any other year previously, trust has been the guiding human emotion we’ve all had to rely on to navigate through our day safely,” notes </span><span style="font-weight: 400;">Reader’s Digest</span><span style="font-weight: 400;"> Editor-in-Chief, Louise Waterson.</span></p> <p><span style="font-weight: 400;">Read on to find out who made up the Top 20 list.</span></p> <p><strong>1 Whittaker’s</strong></p> <p><span style="font-weight: 400;">This year marks the 10th consecutive time the iconic chocolate brand and confectionary category winner has won overall. Congratulations!</span></p> <p><strong>2 Toyota</strong></p> <p><strong>3 Samsung</strong></p> <p><strong>4 Tip Top</strong></p> <p><strong>5 St John New Zealand</strong></p> <p><strong>6 Mainland</strong></p> <p><strong>7 Dettol</strong></p> <p><strong>8 Mitre 10</strong></p> <p><strong>9 Anchor</strong></p> <p><strong>10 Sony</strong></p> <p><strong>11 Weber</strong></p> <p><strong>12 Huntley &amp; Palmers</strong></p> <p><strong>13 Sleepyhead</strong></p> <p><strong>14 Resene</strong></p> <p><strong>15 Bridgestone</strong></p> <p><strong>16 Yates</strong></p> <p><strong>17 Canon</strong></p> <p><strong>18 Griffin’s</strong></p> <p><strong>19 Dilmah</strong></p> <p><strong>20 Persil</strong></p>

Money & Banking

Placeholder Content Image

Hugh Jackman scores big as iconic brand comes home to Australia

<p>Hugh Jackman is set to pocket a whopping $10 million after mining magnate Andrew “Twiggy” Forrest has purchased the iconic Australian bootmaker RM Williams.</p> <p>Dr Forrest's investment fund Tattarang has bought 100 per cent of the company, and it includes Jackman’s five per cent ownership as a minority shareholders.</p> <p>It is reported that the sale price was less than half the original asking price for $190 million.</p> <p>RM Williams had been up for sale for almost 18 months after its Louis Vuitton owned parent company, L Catteron, began seeking buyers.</p> <p><img style="width: 500px; height: 281.25px;" src="https://oversixtydev.blob.core.windows.net/media/7838322/rm-williams.jpg" alt="" data-udi="umb://media/70076b780deb4555a34dc86144ebddc4" /></p> <p><em>Andrew Tiggy Forrest and wife Nicola Forrest.</em></p> <p>The Western Australian-based mining magnate said he is proud and humbled to be taking the iconic brand back in Australian hands.  </p> <p>“R.M. Williams is a quintessential Aussie brand with a long and proud history of high-quality Australian craftsmanship,” Dr Forrest said in a statement.</p> <p>“By bringing R.M. Williams back into Australian hands, we will ensure the Australian craftmanship continues to be loved and worn all around the world.</p> <p>“I've never forgotten the first time I pulled on a pair of RMs. To wear RMs is to wear the boots of the countless hard-working Australians that have come before us.”</p> <p><img style="width: 500px; height: 281.25px;" src="https://oversixtydev.blob.core.windows.net/media/7838320/hugh-jackman-rm-williams.jpg" alt="" data-udi="umb://media/4a9d5e496eaf4498b9b1d4e016134513" /></p> <p>His wife Nicola Forrest added “Andrew and I want to continue the legacy of this great company, and that means continuing to employ and support the Australians that have built and grown the brand.”</p> <p>RM Williams chief executive Raju Vuppalapati said he hoped the business would grow under Dr Forrest's ownership.</p> <p>“The RM Williams team and I look forward to Andrew and Nicola's stewardship as we enter the next exciting phase of surprising and delighting our consumers with hand-crafted products made in Australia,” he said.   </p> <p>RM Williams was founded in Adelaide in 1932 by bushman and entrepreneur Reginald Murray 'RM' Williams.</p> <p>The iconic boots are a popular item both locally and overseas, and the brand has stores in New York, London, New Zealand, and Scandinavia.</p> <p>Jackman will remain involved with RM Williams as an ambassador.</p>

Money & Banking

Placeholder Content Image

Mum's time-saving school lunch hack branded as lazy

<p>A mum has left parents divided after revealing her lunchbox hack to save time making her children’s school sandwiches.</p> <p>Taking to Facebook, she shared that she makes 40 sandwiches at once and freezes them before taking them out when needed.</p> <p>She asked for advice on the best way to freeze them, saying preparing two weeks worth of sandwiches at once saved her time in the long run.</p> <p>She wrote: "The kids take them out in the morning and put them in their sandwich boxes and the sandwich bag goes back into the freezer ready to be used again (to stay environmentally friendly and cost-effective)."</p> <p>The lunch is made up of ham, cream cheese, plum jam and Vegemite to “keep it simple”.</p> <p>Although many parents praised her for the hack and said they’re planning to try it out themselves, others branded it “lazy” and said the sandwiches would be “tasteless” by the time they came out of the freezer.</p> <p>One commented: "I wouldn't want to eat a frozen sandwich so wouldn't make one for my kids. It takes a minute to make a sandwich."</p> <p>Another wrote: "My mum used to make frozen peanut butter sandwiches when I was a kid so I will admit now those sandwiches were binned every day at school."</p> <p>But others defended her method, arguing that as long as the sandwiches were thawed out for a few hours before they were eaten, they wouldn't taste any different.</p> <p>They also added that the tactic clearly works for the mum and the negative remarks were “uncalled for”.</p>

Food & Wine