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Revealed: New Zealand’s most trusted brands for 2022

<p>Celebrating its 100th year as a global brand, Reader’s Digest has announced the <a href="https://www.trustedbrands.co.nz/" target="_blank" rel="noopener">Most Trusted Brands in New Zealand</a> in its annual survey – and the results are about as delicious as we’ve come to expect!</p> <p>Taking out the Number One spot in 2022 was popular chocolate brand Whittaker’s – making this the 11th year in a row it has earned the Reader’s Digest Most Trusted of all Brands award – proving that New Zealanders are clearly very proud of the sweet treat that consistently tastes great. </p> <p>The award-winning brands that appear in the Reader’s Digest 23rd annual survey have stood out among their competitors during the most challenging of times throughout the pandemic, and have continued to build their customers’ trust. </p> <p>“Trust in consumer brands takes years of careful planning, execution and nurturing,” says Reader’s Digest editor-in-chief, Louise Waterson. “But during challenging times, and the past year has been one of the most difficult on record, we’ve seen quality brands live up to their promises to their customers. These brands have been able to win and retain the trust of their customers.” </p> <p>The Trusted Brands survey covers a comprehensive range of products and services across 71 categories, as selected by New Zealanders, was without prejudice.</p> <p>Brands included in the list to be rated were generated by asking local New Zealand consumers for their most trusted brands. This question was unprompted to ensure the rating of top brands in each category, as selected by New Zealanders.</p> <p>Each respondent was asked score each brand out of ten, as well as providing comments on their most trusted brand within each category – providing key drivers of trust for consumers.  </p> <p>Each category contains one Winner, and two Highly Commended brands. These brands scored higher in their respective categories than the other brands polled. </p> <p>The top 20 winners – that scored higher in their respective categories than the other brands polled – are as follows:</p> <p><strong>Top 20 Trusted Brands of all brands surveyed</strong></p> <ul> <li>1 Whittaker’s<span style="white-space: pre;"> </span></li> <li>2 St John New Zealand<span style="white-space: pre;"> </span></li> <li>3 Mitre 10<span style="white-space: pre;"> </span></li> <li>4 Tip Top<span style="white-space: pre;"> </span></li> <li>5 Mainland<span style="white-space: pre;"> </span></li> <li>6 Samsung<span style="white-space: pre;"> </span></li> <li>7 Anchor<span style="white-space: pre;"> </span></li> <li>8 Resene<span style="white-space: pre;"> </span></li> <li>9 Toyota<span style="white-space: pre;"> </span></li> <li>10 Dettol<span style="white-space: pre;"> </span></li> <li>11 Panadol</li> <li>12 Canon</li> <li>13 Dyson</li> <li>14 Bridgestone</li> <li>15 Yates</li> <li>16 Griffin’s</li> <li>17 Fisher &amp; Paykel</li> <li>18 Masport</li> <li>19 Dilmah</li> <li>20 Cookie Time</li> </ul> <p>Under each category one winner and two highly commended placings were awarded. To find out who you can officially trust, see the full results of all 71 categories in the May edition of Reader’s Digest or visit <a href="https://www.trustedbrands.co.nz/" target="_blank" rel="noopener">www.trustedbrands.co.nz</a></p> <p> </p>

Money & Banking

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Why dingoes should be considered native to mainland Australia – even though humans introduced them

<p>Dingoes are <a href="https://academic.oup.com/cz/article-abstract/57/5/668/5004458">often demonised</a> as a danger to livestock, while many consider them a natural and essential part of the environment. But is our most controversial wild species actually native to Australia?</p> <p>Dingoes were brought to Australia by humans from Southeast Asia some 4,000 years ago. Technically, this means they are an introduced species, and an “alien” species by <a href="https://academic.oup.com/bioscience/article-abstract/68/7/496/5050532">classic ecological definitions </a>. By contrast, most legal definitions consider dingoes native, because they were here before Europeans arrived.</p> <p>Though it sounds academic, the controversy has real consequences for this ancient dog lineage. In 2018, the Western Australian government declared dingoes <a href="https://theconversation.com/why-the-wa-government-is-wrong-to-play-identity-politics-with-dingoes-102344">were not native fauna</a> due to crossbreeding with domestic dogs. This potentially makes it easier to control their numbers.</p> <p>In a <a href="https://meridian.allenpress.com/australian-zoologist/article-abstract/41/3/358/472935/An-eco-evolutionary-rationale-to-distinguish-alien">new research paper</a>, I find dingoes do indeed fit the bill as an Australian native species, using three new criteria I propose. These criteria can help us answer questions over whether alien species can ever be considered native, and if so, over what time frame.</p> <h2>Why does alien or native status matter?</h2> <p>Humans have been moving animal species around for millennia. Thousands of years ago, neolithic settlers <a href="https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1365-2907.1992.tb00129.x">moved rabbits</a> to Mediterranean islands, traders unwittingly took black rats from India to Europe and Indigenous Southeast Asian people took pigs to Papua New Guinea.</p> <p>The rate of species introductions has ramped up with the movement and spread of people, with many recent arrivals posing a major threat to biodiversity.</p> <p><a href="https://images.theconversation.com/files/435486/original/file-20211203-25-eianud.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/435486/original/file-20211203-25-eianud.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt="" /></a> <span class="caption">Pigs were introduced to Papua New Guinea by Indigenous people thousands of years ago. Does that make them native?</span> <span class="attribution"><span class="source">Shutterstock</span></span></p> <p>Researchers often distinguish between alien and native using the year the species was introduced. There are obvious problems with this, given the dates used can be arbitrary and the fact perceptions of nativeness can be based on how much <a href="https://journals.sagepub.com/doi/abs/10.1177/0309132507079499">humans like the species</a>, rather than its ecological impact. For example, there has been strong opposition to killing “friendly” hedgehogs in areas of Scotland where they are introduced, but less cute animals like American mink get no such consideration.</p> <p>For conservationists, alien status certainly matters. <a href="https://royalsocietypublishing.org/doi/abs/10.1098/rspb.2006.0444">Alien species act differently</a> to native species in their new environments, which can give them an advantage over locals in terms of competition for food, predation and spreading new diseases. This can cause native population declines and extinctions.</p> <p>As a result, species considered alien in their ecosystems are often targets for control and eradication. But species considered native are usually protected even if they have extended their range significantly, like eastern water dragons or the Australian white ibis.</p> <p>Native status is, of course, a human construct. Past definitions of nativeness have not directly considered the ecological reasons for concern about alien species.</p> <p>This is what <a href="https://meridian.allenpress.com/australian-zoologist/article-abstract/41/3/358/472935/An-eco-evolutionary-rationale-to-distinguish-alien">my new research</a> seeks to address.</p> <h2>An ecological definition of nativeness</h2> <p>What I propose are three staged criteria to determine when an introduced species becomes native:</p> <ol> <li> <p>has the introduced species evolved in its new environment?</p> </li> <li> <p>do native species recognise and respond to the introduced species as they do other local species?</p> </li> <li> <p>are the interactions between introduced and established native species similar to interactions between native species (that is, their impacts on local species are not negative and exaggerated)?</p> </li> </ol> <p>For dingoes on mainland Australia, the answer is yes for all three criteria. We should consider them native.</p> <p><a href="https://images.theconversation.com/files/435474/original/file-20211203-23-1o19jql.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/435474/original/file-20211203-23-1o19jql.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt="" /></a> <span class="caption">Dingoes on mainland Australia meet the criteria for native status.</span> <span class="attribution"><span class="source">Peter Banks</span>, <span class="license">Author provided</span></span></p> <p>Firstly, dingoes are not the same dogs first brought here. Dingoes are now <a href="https://www.mapress.com/j/zt/article/view/zootaxa.4564.1.6">quite different</a> to their close ancestors in Southeast Asia, in terms of behaviour, how they reproduce and how they look. These <a href="https://www.nature.com/articles/s41467-020-14515-6">differences have a genetic basis</a>, suggesting they have evolved since their arrival in Australia. Their heads are now shaped differently, they breed less often and have better problem solving skills than other close dog relatives.</p> <p>Second, it is well established that native prey species on mainland Australia <a href="https://royalsocietypublishing.org/doi/abs/10.1098/rspb.2018.0857">recognise and respond to dingoes</a> as dangerous predators – which they are.</p> <p>Finally, dingo impacts on prey species <a href="https://meridian.allenpress.com/australian-zoologist/article-abstract/41/3/338/447847/Introgression-does-not-influence-the-positive?redirectedFrom=fulltext">are not devastating</a> like those of alien predators such as feral cats and foxes. While hunting by dingoes does suppress prey numbers, they don’t keep them as low (and at greater risk of extinction) as do foxes and cats.</p> <p>Of course, dingo impacts were unlikely to have always been so benign. Dingoes are <a href="https://journals.sagepub.com/doi/abs/10.1191/0959683603hl682fa">linked to the extinction</a> of Tasmanian tigers (Thylacines), Tasmanian devils and the Tasmanian flightless hen, which disappeared from mainland Australia soon after the dingo arrived.</p> <p>In my paper, I argue such impacts no longer occur because of evolutionary change in both dingoes and their prey. We can see this in Tasmania, which dingoes never reached. There, prey species like bandicoots still show <a href="https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0161447">naiveté towards dogs</a>. That means we should not consider dingoes to be native to Tasmania.</p> <p><a href="https://images.theconversation.com/files/435484/original/file-20211203-23-101r65w.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/435484/original/file-20211203-23-101r65w.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt="" /></a> <span class="caption">Native prey species on the mainland recognise and respond to dingoes.</span> <span class="attribution"><span class="source">Shutterstock</span></span></p> <h2>Alien today, native tomorrow?</h2> <p>This idea challenges the dogma alien species remain alien forever. This is an unsettling concept for ecologists dealing with the major and ongoing damage done by newer arrivals. <a href="https://academic.oup.com/bioscience/article-abstract/62/3/217/358332">Some argue</a> we should never embrace alien species into natural ecosystems.</p> <p>This makes no sense for long-established introduced species, which might now be playing a <a href="https://theconversation.com/the-dingo-fence-from-space-satellite-images-show-how-these-top-predators-alter-the-desert-155642">positive role</a> in ecosystems. But it’s a different story for recently introduced species like cats, given not enough time has passed to get past the exaggerated impacts on local species.</p> <p>These ideas are not about considering all species present in an ecosystem to be native. Introduced species should still be considered alien until proven native.</p> <p><a href="https://images.theconversation.com/files/435482/original/file-20211203-27-1atm2p2.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/435482/original/file-20211203-27-1atm2p2.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt="Cat sitting in the outback" /></a> <span class="caption">Cats are a bigger threat to Australian wildlife than dingoes.</span> <span class="attribution"><span class="source">Shutterstock</span></span></p> <p>This approach suggests ways of classifying species which might be native to a country but have moved to new places within the country through mechanisms like climate change or re-wilding. For example, we can’t simply assume returning Tasmanian devils to <a href="https://theconversation.com/bringing-devils-back-to-the-mainland-could-help-wildlife-conservation-43121">mainland Australia</a> more than 3,000 years after dingoes drove them extinct there would count as reintroducing a native species.</p> <p>Defining nativeness in this ecological way will help resolve some of the heated and long-running debates over how to distinguish alien and native species.</p> <p>How? Because it targets the key reason conservationists were worried about alien species in the first place – the damage they can do.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;" src="https://counter.theconversation.com/content/172756/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><span><a href="https://theconversation.com/profiles/peter-banks-7272">Peter Banks</a>, Professor of Conservation Biology, School of Life and Environmental Sciences, <em><a href="https://theconversation.com/institutions/university-of-sydney-841">University of Sydney</a></em></span></p> <p>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/why-dingoes-should-be-considered-native-to-mainland-australia-even-though-humans-introduced-them-172756">original article</a>.</p> <p><em>Image: Shutterstock</em></p>

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