The simple outfit Duchess Meghan wore that caused mass sales
The Duchess of Sussex has been crowned with being the most powerful dresser in 2019, after igniting a massive sales spike and online searches with simple-but-stylish and chic outfit looks this year.
A global fashion search engine Lyst, crowned the royal mother-of-one after scouring through more than 200 million searches online from 104 million shoppers.
Tracking found the Duchess’ outfits triggered an average off 216 per cent increases in searches for similar styles across the year.
The one simple item that got tongues wagging and credit cards tapping was humble shirt dresses worn on a number of occasions by the royal, including while cheering on her superstar friend Serena Williams at the US Open and official engagements on her royal tour of Southern Africa.
“After she wore five different shirt dresses on the royal tour of South Africa, searches for the category grew 45 per cent over a month,” Lyst’s Year in Fashion report said.
One of Meghan’s most popular outfits again was the sheer Club Monaco dress she wore while visiting Archbishop Desmond Tutu in Cape Town.
The royal wore a black-and-white printed dress on the same day her five-month-old son Archie made his tour debut.
The frock by Club Monaco sold out in less than 24 hours following a 570 per cent spike in searches, according to Lyst.
Scroll through the gallery to see Duchess Meghan’s most popular outfits in 2019.