How McDonald's meal deals are tricking customers into spending more money
McDonald’s is tricking customers into spending more money with the introduction of the value-for-money menu that has seen global profits jump 13 per cent to almost $2 billion.
It’s been a big year for the golden arches with products like soft drinks, sausages wraps, triple cheeseburgers available at attractive $1, $2 or $3 price points.
But while these initiatives make it seem like the customer is saving money, in reality it’s actually making them spend more of their hard-earned cash.
CNBC reports McDonald’s CEO Steve Easterbrook has said customers are creating meals with several different items, making their total a the checkout much higher.
“More customers are recognising that we are becoming a better McDonald's, appreciating our great tasting food, fast and friendly service and compelling value as we execute our Velocity Growth Plan,” he said in a statement to Daily Mail Australia.
Australian restaurants have led the charge with these innovations.
“We're keeping the customer at the centre of everything we do as we continue enhancing their McDonald's experience,” Mr Easterbrook added.
“We are satisfying the rising expectations customers have for the taste and quality of our food and greater convenience as they visit our restaurants or enjoy meals delivered to their homes and offices.”
What are your thoughts? Do you visit McDonald’s often?