How supermarkets trick you into spending more
As the grocery wars istart to shift into next gear, a supermarket expert has revealed how the major retailers are targeting consumer’s pockets.
Speaking in an interview on Australian morning program Sunrise, Shaun White outlined the incredible lengths outlets are taking to secure your consumer spend.
1. Strategic music choices
White claims Coles and Woolworth are now using strategically designed playlists as a means of making consumers feel more pleasant when they’re doing their shop. The music reportedly is varied for different times of the day.
2. The exit tactic
The layout of the supermarket is key too, with White explaining the exit tactic employed by many supermarkets that has, “Entrance doors that only open going in, and checkout lanes not in use blocked off with no exit signs.”
Because of these tactics, customers are forced to pass more shelves that are full of the sort of tempting discretionary purchases supermarkets to make a killing on.
3. The layout plan
Ever wondered why most supermarkets look somewhat similar? Well, this is all down to the layout plan, constructed through years of research. White explains, “Fruit, vegetables, flowers and bread are located first (with the supermarkets) knowing that bright colours will improve out form and improve our chances of spending more.”
4. Brands paying for prime position
Brands reportedly pay top dollar to be located on the shelf at eye-level, as shoppers are most likely to select from here, especially those in a hurry. So, it pays to look up or down if you’ve got some time and are looking for a bargain.
5. Making eggs hard to find
White also suggests eggs are intentionally made hard to find, saying “Retailers make eggs hard to find, hoping you’ll stumble across other things that you did not know you needed.”
There you have it! Do you have any supermarket saving secrets?