There are lots of good reasons to get with the program.
1. Earn loyalty points
Just like airline frequent flyer points, hotel loyalty programs give you points every time you make a booking. These add up and can be used to book hotel nights at any property in the group or you can spend them on extras within the hotel, like the restaurant or spa. You’ll actually find that hotel loyalty points are much easier to accrue and redeem than airline points, so you can take advantage of them straight away.
2. Get extra discounts
Everyone loves saving money! Members will be offered exclusive discounts or special rates that aren’t available to the general public. These could be sent out in a members-only email or there might be a special members’ area you can access on their website when booking direct. Never pay full price again.
3. Enjoy exclusive freebies
Even if you are just paying the standard room rate, that loyalty card still has value. Most hotels will offer members things like free Wi-Fi access, welcome drinks, breakfast, lounge access and more. These are the little extras that can quickly add up during a hotel stay, so it pays to be a member and get them at no extra charge.
4. Take advantage of the perks
Hotels want you to stay loyal to them, so they will sometimes offer members special perks when they stay with them. That could be room upgrades, a bottle of champagne in the room, free breakfast or even things like spa treatments if you are one of their top frequent sleepers.
5. Get the royal treatment
Every time you book, the fact that you are a member of the loyalty program will be noted in the system. Hotels want to keep their members happy (and keep them coming back), so they will go out of their way to make sure you have a pleasant stay.
Are you part of a hotel loyalty program? Do you think it’s worth it? Let us know in the comments below.